 |
Receive: Newsletter
About Audio Graphics
Contact
Privacy Policy
RRadio Network
Great Music - Free
Search Engine Rank
Audio Graphics
Box 23575
Chagrin Falls, Ohio
44023
440.564.7437
Our Commercial Spec
Station Promo Spec
|
|
|
If Master Plan Is HD Radio, Industry Is In Trouble
There's more news that the radio industry is putting all its eggs in one basket. Linked below is another story in a mainstream publication that relates the joy to come when HD has its foot in the door. As with all other articles about radio's attempts at upgrading itself, HD Radio is spoken of in glowing terms by the radio execs quoted. The problem seen here is that HD is the only thing mentioned in this article about radio improving. It is becoming the stock response to threats.
Read the story. See how it follows the format of all radio-reinventing-itself stories. Satrad is pounding on the door, so is podcasting. "HD radio also holds a larger power in its grasp that has local programmers eager with anticipation: multicasting. Local FM stations potentially will be able to broadcast multiple audio streams on a single frequency..." It then discusses on-screen text and the cost of an HD receiver.
Technology is a wonderful thing. But what is it that radio will be programming to stop the drop in TSL?
How is it that radio will make itself relevant to the local audience again? When will the radio industry realize that the fight is going on today, not ten years from now when/if HD Radio gains entry into vehicles?
There is a movement by the masses that says to the radio industry "your product has degenerated in quality."
The masses are not talking about the technical quality of the broadcast, either, which seems to be what HD addresses with shouts of "CD-like sound."
There is another movement by the masses that says new technology is becoming part of our daily lives, yet the radio industry is doing little to join them online with the exception of recent moves by Clear Channel and Infinity. There are many more companies in the business, but we're not hearing about any of them making inroads online.
Radio is, again, offering the audience what the industry wants to offer and expecting that the audience will embrace radio as it has in the past. Only, today, there is far more choice than when this logic worked before.
Radio is risking its future by chasing the HD dream at the expense of all else.
That strategy will soon become radio's nightmare.
Related Article:
Business Journal
Posted:
11:03 11/21/2005
From:
Tim Wallick
Truly a sad state the industry has arrived at. It's the quality of the content and clutter that chased away the listener
Ken, I agree completely. Wake up broadcasting we dont need new radios. Try better radio. Go back to your roots build and build a better program
More News
Free Newsletter
Here
|
|
Printer Friendly Page
Archive
Check Google News
for stories on:
Radio Industry
Radio Advertising
Internet Radio
|
|
