New "Intro to Indie Artists" Pop Program
Short, free programs for radio and podcasts!
Click song number to sample program.
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Monday August 3, 2015
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Me, Me, Me, vs. Free, Free, Free
We are at an impasse on a couple of major issues that affect each other. Item 1 is the indie artist payment issue; including not just the falling sales of music but how much the music industry believes new artists should be paid. (It's important to focus on that "new artists" portion of the statement.) Item 2 revolves around the radio industry, online and off. Those in control seem to believe growth in competition has no affect on how it prices radio's product - advertising; including not only the dollar pricing, but the mechanics of how ad pricing is constructed. (More) |
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Wednesday July 15, 2015
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Today's Buzzword: We Are Music Discovery
What's with music services tripping over themselves to claim being a "discovery source" for new artists? Online and broadcast radio has been stuck in a rotation system that relies on playing the hits, while digital music services are moving the industry deeper into "new music" turf. (More) |
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Thursday July 9, 2015
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Create Engaging Attraction Content
Radio station, podcast, or indie artist - the intent is similar: create audio that gives someone joy, information, or companionship. ... Without a relationship between you and them, how is an audience member going to know that you are worthy of their time prior to hearing your work? (More) |
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Tuesday June 16, 2015
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You Make the Music. Then What?
It's a serious time for serious musicians. They, like many in media and art, are faced with complete disruption of a business model. For sure, the way things worked doesn't work anymore. (More) |
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Thursday June 4, 2015
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New "Intro to Indie Artists" Country Program
Short, free programs for radio and podcasts! Audio Graphics matches quality indie artists with internet radio stations. Stations may request a free download of any song or program. (More) |
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Friday May 29, 2015
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Female Friday: New Artists for Internet Radio
Audio Graphics matches quality indie artists with internet radio stations.
RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song. (More)
Friday, May 1, 2015
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When Artist Pricing Logic Makes No Sense
...the one unanswered question is at what point will we see artists realize it's not just music distribution companies that need to alter their view on music's worth. Performance royalty payments reflecting what an artist feels they're worth won't work. If all artists make the same, every time their music is played, more exposure will be enjoyed by fewer artists - which you already hear from broadcast radio. (More) |
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Monday April 6, 2015
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Being Found is Lost Within Hyperbole of Being Online
Maybe it's just me, but over the past year have you seen an explosion of articles and "experts" commenting on how to get the most from being online? Go through any trade publication - for artists or radio - and your head spins from the options - all wonderful opportunities that are positioned as easy to implement and built to help you succeed. (More) |
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Tuesday March 31, 2015
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Have I Got a Deal for You!
My records show 69 companies offering these types of services. Each promises to help artists succeed - just send money.
With all the change in music distribution over the last 20 years the one unchanged element is the non-stop work required by a musician to stabilize and grow their career. There is no "easy" in anything today - especially music. (More) |
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Tuesday March 20, 2015
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Following Signs
Having the ingredients to produce a great meal doesn't mean the meal will be great. The outcome depends on reading the recipe. Following signs.
What needs to be done in music and online radio isn't understood. Many players are not following the warning signs and can't see danger ahead. (More) |
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Tuesday March 3, 2015
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Female Friday: New Artists for Internet Radio
Audio Graphics matches quality indie artists with internet radio stations.
RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song. (More)
Tuesday, January 27, 2015
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Making Time to Wander
Although the world for internet radio and indie artists has changed, both groups appear to plod along using yesterday's expectations. I'm not seeing people letting their minds wander, trying new things. (More) |
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Tuesday February 24, 2015
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Short Songs Tell Stories Too!
Lyrics are a meal. The more you serve the more the audience must digest.
Great writing comes from good erasing. (More) |
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Wednesday, February 4, 2015
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Alternatives, Opinions, Access, Interaction
You have an unprecedented ability to place yourself in front of people who are looking for your service or product. (This concept is way past the "open-the-phonebook-and-call" your local dry cleaners to advertise on the station, or play a gig and have 50 groupies in the crowd.) (More) |
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Tuesday, January 27, 2015
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Female Friday: New Artists for Internet Radio
Audio Graphics matches quality indie artists with internet radio stations.
RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song. (More)
Friday, January 23, 2015
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Content is King. Now What?
"One hit wonders" abound. Little in content draws people back like a magnet attracts steel.
Content is not so much King as it is an Earl. There's only one King. Earls are a dime a dozen in an empire's hierarchy. The truth not spoken: There are tens-of-thousands of programs and songs which just exist, begging for an audience. These are the peasants. (More)
Monday, January 19, 2015
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Don't Ask How to Succeed
Want something to chuckle about? Google "how to succeed.
The true secret is to do whatever is pushing your passion button, in whichever direction it's being pushed. (More)
Monday, January 19, 2015
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Big Data Is So Yesterday
After decades in radio & TV, and 23 years working with computers and software, I started Audio Graphics in 1991 to make radio and television commercials.
Today marks 19 years of discussing (on this web site) how the internet affects broadcasting. Since the beginning I wrote thousands of articles instructing proper digital techniques embraced by my clients: companies heavily involved in SEO, search marketing, analytics, and data management. (More)
Wednesday, January 14, 2015
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Artists Have No Time to Look at Selfie
With all there is to learn, how is it possible to spend time dwelling on this past - a picture of yourself?
My list of web sites claiming to help indie artists is now 63 strong. Each service requires effort to understand. Instead of staring at a selfie, try digesting what's on this list. (More)
Monday, January 5, 2015
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Content as a Commodity
The value of your audio is related to: 1) your ability to get other people talking about it; and 2) whether your song/programming is found.
Picture your kernel of contributed audio as it sits in its silo and bear this in mind: Because of the internet, your silo has no height limit; to advertiser and audience, there's a near limitless supply of audio content suppliers. (More)
Monday, November 24, 2014
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Artists: It's Not About Your Music Anymore
What is a song worth, and why should a popular song be worth the same as one that's only so-so?
Today it's what the public wants, and where it wants it from. Over air, online, or digital are just different roads leading to the ears an artist needs. (More)
Wednesday, October 29, 2014
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New Value in a Song for an Address
Had it been offered at any time through the music sets to sell me a thumb drive of their songs I would have given them $10, or more. They didn't, so I gave them no money.
A song for an email address (or a phone number for texting). It's the use of technology to enhance an artist's revenue. Just add knowledge to get this to work. (More)
Wednesday, August 27, 2014
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Music's Worth Depends on Who Is Asked
I'm tired of hearing radio stations complain about having to pay performance royalties to artists.
Established artists should be paid, but how much is playing their song for one person worth? This is where artists let the performance royalty issue get out of line with reality. (More)
Tuesday, July 15, 2014
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Indie Artists: "The Times They Are A-Changin'"
There's nothing from yesterday that's going to stabilize or improve how an indie artist makes money. You must invent new.
Nearly every aspect of music has changed over the past 15 years: how indie artists get a gig; the technology to make recordings; publicity; distribution. Most important is the value of music has seen a dramatic drop as the public becomes more accustomed to hearing what it wants, when it wants - usually for free. (More)
Thursday, June 12, 2014
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New Artists for Internet Radio
"We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song. (More)
Friday, April 4, 2014
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Indie Artists Using Email
Email is effective when used with the recipient's experience in mind.
How do you collect email addresses that can be used to send a short message (with a song link) to someone who cares about your music? The simplest, most effective, way is to have a laptop setup at any gig you do. (More)
Thursday, March 13, 2014
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Indie Artists in a Business World
You don't need anyone to say that music, as a career, is different than it was twenty years ago. I'd bet you don't really care what it was like back then.
My goal is to rewrite how music is distributed, giving artists a shot at being found and online radio stations a chance to (easily) find quality songs. (More)
Thursday, January 9, 2014
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Understand What You Need to Understand
We live at a time when there are numerous items we must be aware of, and understand how they work.
Online there are many things that need in-depth knowledge, but which people attempt with the narrowest of knowledge margins. (More)
Thursday, January 23, 2014
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