Station Operations

Change the Way You Cut Your Grass

What if an advertiser received a text message ten minutes prior to their spot airing on your station? (More)
Thursday May 25, 2017


Remember "Kent State" - Think "Radio"

The connection between Kent State's place in history and where radio sits now is this: In both cases, those in control do not believe that dissidents have any chance of being right. (More)
Thursday May 4, 2017


Building a New Music Network

There are two sides of this coin: 1) a new artist who is looking for exposure on a station or podcast; 2) a station or podcast seeking music it can use... (More)
Thursday April 20, 2017


Operate Like It's Tomorrow, Today

Your life is beginning to change dramatically, and it doesn't matter if you're an artist, audio platform exec, or advertiser. (More)
Thursday April 6, 2017


When a Podcast is Not

Like the falling tree in a forest: If a podcast is produced but not heard does it exist? (More)
Friday March 17, 2017


Female Friday: New Artists for Internet Radio

5 New Female Artists' Songs Free music for radio stations and fans. (More)
Friday March 17, 2017


If Your Tweaking is Finished, So Are You!

Audio Graphics serves a defined set of people: 1) Artists looking for exposure; 2) Radio stations and other producers of audio; 3) Fans who love new music. (More)
Thursday January 9, 2017


Items of Concern for Radio [in 2017]

Artists want to be paid by the radio industry for using their music. Advertisers want to pay less, now for an accountable return. The public doesn't want to pay anyone for anything. (More)
Wednesday January 25, 2017


Some Music Should Remain Free

One moment audio sources are squeamish about paying performing/performer fees. The next, artists scramble trying to become/stay relevant in a world filled with consumers' endless choice. (More)
Thursday January 19, 2017


New "Intro to Indie Artists" Hip Hop & Rap

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Click the picture to order. (More)
Thursday January 17, 2017


New "Intro to Indie Artists" Country

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Click the picture to order. (More)
Thursday January 12, 2017


Celebrating 20 Years Online

Sunday, January 15, AudioGraphics.com will be online for 20 years.

I've mentioned multiple times that the velocity of change is what's staggering. At times, it's breathtaking. (More)
Wednesday January 11, 2017


2017 - How to Use This Year

2017 is going to be a year of change.

The affect of change, to some, is dramatic, debilitating; others sense "different" but adjust and move on. (More)
Monday January 2, 2017


Forecasts, Warnings, and Comments - 11

March 5, 2014: To emphasize the "parameters" collected by Google Analytics and many other digital platforms, examine this snippet of code: Within this incomplete segment of code (below) are 18 data points; the one designating that the browser is set at "English" is circled. (More)
Friday December 30, 2016


Forecasts, Warnings, and Comments - 10

August 16, 2013: There's no shortage of internet based companies willing to help an artist stand out from the crowd, but with this comes a warning that nearly all carry more rhetoric than action. (More)
Thursday December 29, 2016


Forecasts, Warnings, and Comments - 9

May 7, 2012: "To stand out you must be unique, easy to comprehend, and easier to respond to." (More)
Wednesday December 28, 2016


Forecasts, Warnings, and Comments - 8

Sept. 7, 2011: "Couponing online is a fast-fizzle fad ... do you sincerely believe that radio will make this market grow?" (More)
Tuesday December 27, 2016


Forecasts, Warnings, and Comments - 7

Aug. 11, 2010: "I'm wondering how executives in the typewriter industry responded when they saw the world changing. ... Same can be said for the film and picture developing industries. All failed to change, and all are a memory." (More)
Monday December 26, 2016


Forecasts, Warnings, and Comments - 6

Sept. 29, 2009: "Youth need to be brought into the executive suites at radio stations again, and listened to for guidance." (More)
Friday December 23, 2016


Forecasts, Warnings, and Comments - 5

Dec. 23, 2008: "No longer is media's responsibility to just deliver an audience. Now it must deliver results too." (More)
Thursday December 22, 2016


Forecasts, Warnings, and Comments - 4

May 30, 2003: "Radio will never be replaced but it's going to find it more difficult to stand out in the future." (More)
Wednesday December 21, 2016


Forecasts, Warnings, and Comments - 3

Nov. 9, 2000: "Then, there are 'Sellphone' ads - using GPS - that target your walk down the street. The market is set to explode..." (More)
Tuesday December 20, 2016


Forecasts, Warnings, and Comments - 2

Oct. 4, 2002: "If you look, you'll see an industry setting the stage for using the Internet in lieu of radio as a music introduction platform." (More)
Monday December 19, 2016


Forecasts, Warnings, and Comments - 1

Mar. 28, 2003: "For the younger set the Internet is more than a source of information or entertainment; to them it's a social gathering place." (More)
Friday December 16, 2016


New "Intro to Indie Artists" Rock

This is my passion: Help new artists gain exposure, while assisting online music sources that are gouged by online performance royalty fees. Fans are welcome too. (More)
Thursdau December 8, 2016


New "Intro to Indie Artists" Rock

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Click the picture to order. (More)
Monday November 7, 2016


Song Distribution: Radio and Royalties

Song distribution must change; toward ways that give artists who are good - and just need to be heard - a shot at exposure. (More)
Friday October 21, 2016


New "Intro to Indie Artists" Pop

Short, free programs made for internet radio! Fans: Subscribe free (More)
Wednesday September 21, 2016


When There's Nothing Left to Say

Over the past few weeks I've considered pulling back, pulling out of this crazy world where creating worth for one's self in the eyes of others comes at the expense of building self-worth through knowledge. I have made a decision. (More)
Monday July 18, 2016


What Type of Radio?

"Radio" isn't just a "station" anymore. Facebook has audio platforms that people call "radio." There's Google Play and Apple Music Radio (with dozens of smaller operators, including our own RRadio Music). (More)
Wednesday June 29, 2016


Male Monday Music

5 New Male Artists' Songs Free music for radio stations and fans. (More)
Monday June 20, 2016


A Note for Father's Day

Thank you Lord, for all I have... for the love of my wife and my child. For the few small things that pleasure brings. For the joy in my day, and a smile... (More)
Father's Day, 2016


Female Friday Music

5 New Female Artists' Songs Free music for radio stations and fans. (More)
Friday June 17, 2016


A New Message for Media

Curiously, if the media is the message, what message comes from a stagnated media? Good, new music from a variety of fresh artists. That's the message in the media I work in. (More)
Monday June 6, 2016


When the Medium is the Message

In audio that message is comprised of either a broadcast, stream, podcast, or downloadable source - the last two are not the same. To insist they are drives home the width of chasm between broadcast radio and what's happening online. (More)
Tuesday May 31, 2016


Programming Improvements Lacking in Radio News

Content is important but making it better is seldom discussed - by "content" include commercials. (More)
Wednesday May 18, 2016


Remember "Kent State" - Think "Radio"

The connection between Kent State's place in history and where radio sits now is this: In both cases, those in control do not believe that dissidents have any chance of being right. (More)
Wednesday May 4, 2016


Radio's Online Picture Frame

It was the new age of a consumer-first management strategy online, ten years matured. The public was becoming super-served by digital companies upgrading their abilities to serve more defined content and ads. (More)
Wednesday April 27, 2016


Radio Won’t Die - But It's Limping

If ever there is an area where radio proves it doesn't understand the digital environment, it's the lack of understanding how powerful a descriptive top level domain is. Who is it that owns "RockRadio.com," "TalkRadio.com," or "ListenToRadio.com"? It's not anyone in the radio industry. (More)
Friday April 19, 2016


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. Indie Artists with a passion for playing songs. (More)
You Make the Music.
Friday April 15, 2016


The Difficulty in Producing Quality

Those who have known "quality," also know real quality is rare. To produce quality takes time and talent. In today's world, seldom do the two come together in enough dosage at the right time. (More)
Tuesday, March 29, 2016


Music Short - Introduction to Change

Here's an introduction to what I believe solves a problem... Music Short is a program knowing no limit on length, format, or distribution. A Music Short is built using royalty free music that's not streamed. It can be a single song or a night's worth of party songs. And those who play it can be radio stations or fans.(More)
To Listen - Tap
Monday March 20, 2016


Female Friday: New Artists for Internet Radio

All indie. All fresh sounds. The future of music. (More)
You Make the Music.
Friday March 11, 2016


When is a New Revenue Model Needed?

Regardless of which group you're in, the larger companies have no interest in seeing you survive. Do different! Be better. Service supporters. (More)
Tap to Hear RRadio Music Short
Thursday March 10, 2016


Male Monday: New Artists for Internet Radio

Listen to five male artists - the future of music. All indie. All fresh sounds. (More)
You Make the Music.
Monday March 7, 2016


What Have You Changed Lately?

Set aside personal changes and focus on just those affecting your career. There are dozens of things that you should be doing differently now than just five years ago. (More)
Tuesday March 1, 2016


Acting Local, Globally

Are you playing to the locals, or to a global stage? (More)
Thursday February 25, 2016


You Say Podcast. I Say Program.

I have been digging into new ways of distributing audio. ... In 2016 we have a higher number of options-for-distributing audio product than types of audio being distributed. (More)
Sunday February 14, 2016


Male Monday: New Artists for Internet Radio

Listen to five male artists - the future of music. All indie. All fresh sounds. (More)
You Make the Music.
Monday February 8, 2016


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday February 5, 2016


The Online Radio Cavalry

The topic du jour is what may end up being online radio's cavalry. If online independent radio stations are to survive, they MUST reach out to an indie artist community that's willing to sign royalty waivers. (More)
Monday February 1, 2016


Ad Buyers Want Numbers from Radio

The ad buyer will want more numbers this year because it's finally clear that simple math shows them if an advertising budget is worth spending. (More)
Thursday, January 28, 2016


New "Intro to Indie Artists" Hard Rock

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order. (More)
Tuesday January 19, 2016


New "Intro to Indie Artists" Rock

Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order. (More)
Sunday January 17, 2016


Radio Needs to Revamp Its Sales Process

...on WGAR Cleveland, I heard a Pizza Hut commercial immediately followed by another restaurant chain's commercial, which started with the words "Pizza? Again, tonight? Seriously?" (More)
Friday January 15, 2016


What's Next for Indie Artist Exposure?

Record label song distribution of the past is gone. It's mixed today with independent artist song distribution and far more competition. ... Trying to maintain old world systems of exposure and revenue is wasted energy. (More)
Wednesday January 13, 2016


Radio and Its New Royalty Payment

We live in a music glut with market driven pricing. Like a kernel of corn in a silo, music has become a commodity. ... The next ninety days will show if there is fight left in this battle or if small and medium stations leave... (More)
Monday January 4, 2016


Cleaning Out the Attic - X

April 23, 2015: On April 21 Google also changed, moving sites that are not "mobile friendly" off search results delivered to mobile devices. {The chart represents percentage of visits by each device to Audio Graphics' "RadioRow."] (More)
Visitors to RadioRow March 2014
Visitors to RadioRow March 2015
Saturday January 2, 2016


Cleaning Out the Attic - IX

February 5, 2014: It's talent like this that a radio station can use to entice visits to its web site. It's also a way for the radio industry to begin parsing out new talent, using analytics on views to determine which new artists should be given more exposure. (More)
Friday January 1, 2015


Cleaning Out the Attic - VIII

February 5, 2014: Online, the radio industry is in a position to serve medical and recreational marijuana ads... (More)
Thursday December 31, 2015


Cleaning Out the Attic - VII

April 4, 2013: [This} represents the "Percentage of Average Active Sessions Resulting from Stream Starts." Through it you can tell if people are sticking around after tuning in... (More)
Wednesday December 30, 2015


Cleaning Out the Attic - VI

Aug. 22, 2011: We now have a push to place smartphone and internet connectivity in vehicles, so there will be no cavalry coming over the horizon to save radio from what's ahead this time. (More)
Tuesday December 29, 2015


Cleaning Out the Attic - V

May 18, 2011: The radio industry is no longer isolated on a dashboard where a program is waiting for a person to simply push a button. A growing base of audience is listening through the internet, and it's up to you to make sure they easily find the way to listen." (More)
Monday December 28, 2015


Cleaning Out the Attic - IV

May 13, 2010: The main thrust of the Audio Graphics/Borrell Associates survey is that fewer than 5% of 1,011 respondents had ever received or used a coupon sent via cellphone. Could it be that the cellphone is so attached to oneself that there's a rebellion brewing against ads forced, as [our 28 year old son] Jeff says, "...in my face, in my space." (More)
Sunday December 27, 2015


Cleaning Out the Attic - III

Jan. 6, 2006: "Wonder why the public is believing that they can do news better? ... We are hearing and seeing mistakes from broadcasters that never would have made air fifteen years ago..." (More)
Saturday December 26, 2015


Cleaning Out the Attic - II

1) Patience is required until online radio gets on the radar screen of media buyers; 2) For those wondering what one looks like, here's a snippet from an old Google algorithm (More)
Click to Download
Thursday December 24, 2015


Cleaning Out the Attic

While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change. (More)
You Make the Music.
Wednesday December 23, 2015


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard. (More)
You Make the Music.
Monday December 21, 2015


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday December 18, 2015


Podcasting - Radio's New HD

I'm not a Johnny-come-lately proclaiming I have the answers. I am proclaiming that what I hear as answers for podcasting from the Johnny-come-latelys" today is wrong. (More)
Hear Samples
Friday, December 4, 2015


Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



New "Intro to Indie Artists" Pop

Short, free programs made for internet radio! (More)
New Pop Music Programs
Friday, November 20, 2015


Choice Is the Game Changer

There's an insider's mindset that even with more choice of alternative audio sources, audience and advertisers will still choose the radio station.font> (More)
Wednesday, November 18, 2015


Solutions are Bigger than the Problem

That's where both radio and indie artists sit today. Both groups hoped that each would sit pat and wait out "change." That digital would circle and rejoin old business models. It hasn't. It won't. (More)
Friday, November 6, 2015


Male Monday: New Artists for Internet Radio

Listen to five male indie artists - the future of music. They're all good songs that deserve to be heard. (More)

Tap and listen to these five songs, now.
You Make the Music.
Monday November 2, 2015


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday October 30, 2015


When Should Radio Go Christmas?

It's no easy question to answer: When should a radio station begin leaning on Christmas music? (More)
Monday, October 26, 2015


Promoting a Band or Radio Station

The action of promoting online is more difficult than anyone admits and less efficient than anyone believes. (More)
Monday, October 12, 2015


The Difference Between Dwindling and Dying

Dying is too strong a word because in the short term radio is not dying. If you think its audience is not dwindling, though, either by size or time spent listening, you're not reading articles on technology or media use from outside of the radio industry. (More)
Wednesday, October 7, 2015


Male Monday: New Artists for Internet Radio

Listen to five male indie artists - the future of music. They're all good songs that deserve to be heard. (More)

Tap and listen to these five songs, now.
You Make the Music.
Monday October 5, 2015


Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday October 2, 2015


The Chess Game of Ad Blocking Software

I dislike most advertising, too, though I understand it's the currency of content. Ask a musician how hard it's become to sell a song or survive on donations for support to this claim.

A quick look at donations and subscription percentages shows that most people feel paying for content is something someone else should do. (More)
Monday September 21, 2015

Mirror or Lead, Today's Audio Dilemma

As we continue fracturing media into a huge number of topic categories, deciding whether to mirror or lead becomes moot. The number of programs in each category grows, and fewer fans embrace individual shows.

Here's a bonus for you: The RAB2005 "Radio industry Media accountability study" handed out at, of all places, the industry conference in Atlanta ten years ago. Compare it with what's said at 2015 Radio Show in Atlanta GA, Sept. 30 - Oct. 2. (More)
Friday September 11, 2015

Request Newsletter
Search Archive
Submit Songs


Online Radio vs Podcasting

In the articles you read there's no discussion of the difficulty in getting a media buyer's attention, then presenting them with data that quantifies what the podcaster or station is selling - its audience. (More)

Podcasters & Stations
Play this song free!

Permission is granted to play this independent music on your radio station - FREE Visit Artist Listing Be patient for the audio file to download. Great Music - Free
Tuesday, September 1, 2015


Male Monday: New Artists for Internet Radio

Listen to five male indie artists - the future of music. They're all good songs that deserve to be heard. (More)

Tap and listen to these five songs, now.
You Make the Music.
Monday August 31, 2015


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday August 28, 2015


The Basic Needs of an Online Radio Station

Too often today what is found at your online station web site is far more than is required. Conversely, what's in the stream contains less than consumers want.

Basic needs are the creation of an image for what a station represents, maintaining elements within the audio (or site graphics) not easily found elsewhere, and sustaining a schedule an audience member can rely on (updated and/or deleted to maintain credibility). (More)
Tuesday August 25, 2015


Radio, Streaming, Podcasting and On Demand

In all of the above, the 1984 Wendy's commercial tag line comes to mind: "Where's the beef?"

It's a fight for time between radio, streaming, podcasting and on demand. If you want the truth, look at what youth are doing as they dictate where all will be by 2020. (More)
Monday August 17, 2015


The Other Side of Advertising

For advertising, there is a widening chasm between digitally-oriented businesses and the radio industry. The following response (below) to a Google search I did shows why.

It needs to be said again (for possibly my last time) that what was forecasted for advertising is coming true: more ad dollars are moving into digital because of its ability to respond. (More)
Friday August 7, 2015


New "Intro to Indie Artists" Pop Program
Short, free programs made for internet radio!

Sample Length Program Length
5 Song 3:53 19:13
3 Song 2:07 11:41
2 Song 1:28 8:03

Click song number to sample program.
RRadio Music
Monday August 3, 2015

Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



Male Monday: New Artists for Internet Radio

Listen to five male indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Monday July 27, 2015


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday July 24, 2015


Me, Me, Me, vs. Free, Free, Free

We are at an impasse on a couple of major issues that affect each other. Item 1 is the indie artist payment issue; including not just the falling sales of music but how much the music industry believes new artists should be paid. (It's important to focus on that "new artists" portion of the statement.) Item 2 revolves around the radio industry, online and off. Those in control seem to believe growth in competition has no affect on how it prices radio's product - advertising; including not only the dollar pricing, but the mechanics of how ad pricing is constructed. (More)
RRadio Music

RRadio Music
Wednesday July 15, 2015


Today's Buzzword: We Are Music Discovery

What's with music services tripping over themselves to claim being a "discovery source" for new artists? Online and broadcast radio has been stuck in a rotation system that relies on playing the hits, while digital music services are moving the industry deeper into "new music" turf. (More)
Intro to Indie Artists
Thursday July 9, 2015


It's Harder With So Much Opportunity

Today there are so many radio stations that generating online revenue is complicated, expensive and problematic. Your competition is everyone pushing audio on the internet. (More)
You Make the Music.
Friday July 3, 2015


Male Monday: New Artists for Internet Radio

Listen to five male indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Monday June 29, 2015


New "Intro to Indie Artists - Hip Hop & Rap"

For Internet Radio Stations and broadcasters' streams - ... Great New Hip Hop Music from Indie Artists (More)
Saturday June 27, 2015


Female Friday: New Artists for Internet Radio

Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More)
You Make the Music.
Friday June 26, 2015


Create Engaging Attraction Content

Radio station, podcast, or indie artist - the intent is similar: create audio that gives someone joy, information, or companionship. ... Without a relationship between you and them, how is an audience member going to know that you are worthy of their time prior to hearing your work? (More)
You Make the Music.
Tuesday June 16, 2015


New "Intro to Indie Artists" Country Program

Short, free programs made for internet radio! Audio Graphics matches quality indie artists with internet radio stations. Stations may request a free download of any song or program. (More)
Intro to Indie Artists
Friday May 29, 2015


Landing Page is an Ad Campaign Must

Many will read this headline and assume it refers to having a landing page only for online campaigns. They are wrong. (More)
Wednesday May 20, 2015

Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



Keeping Pace with the Velocity of Change

At the very least, be you a musician or radio station operator, the minimum knowledge required is how all that you are given to work with online ties together. (More)
You Don't Notice Societal Transition
Tuesday May 12, 2015


A Connection Between Kent State and Radio

In both cases, those in control couldn't conceive that dissidents have any chance of being right. (More)
Kent State and Radio
Monday May 4, 2015


Male Monday: New Artists for Internet Radio

Audio Graphics matches quality indie artists with internet radio stations.

Programmers only need a click to sample and request a free download of the song.  (More) Monday, May 4, 2015


Female Friday: New Artists for Internet Radio

Audio Graphics matches quality indie artists with internet radio stations.

RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song.  (More) Friday, May 1, 2015


Small Changes Require Large Amounts of Time

Direction of movement is clear. Velocity of change is not, but we do have a clue that it's fast. (More)
Visitors to RadioRow March 2015
Thursday April 23, 2015


"Programmatic Audio" - That's the Answer!

Programmatic ad buying is another word picked up by those in radio, in hopes of connecting with young ad buyers. While just beginning to get its legs in the digital ad world, for radio, programmatic ad buying will be as successful as HD Radio, Less is More, and the Radio Creative Resource Group. (More)
  
Friday April 17, 2015


Being Found is Lost Within Hyperbole of Being Online

Maybe it's just me, but over the past year have you seen an explosion of articles and "experts" commenting on how to get the most from being online? Go through any trade publication - for artists or radio - and your head spins from the options - all wonderful opportunities that are positioned as easy to implement and built to help you succeed. (More)
RadioRow Visits by Device  
Tuesday March 31, 2015


Quality of Commercials Needs to be Addressed

How commercials are made hasn't changed in over fifty years, and that needs to change. More time for creative, to develop the concept. Scripts need rewrites to lose the "conveniently located at," "You hear right," and oh so many more trite lines that add nothing. Then, there a need for more production time, to finesse the sound and/or appearance. (More)
RadioRow Visits by Device  
Thursday March 26, 2015


Google: Mobile Friendly by April 21 or Else

If your web site is not judged "Mobile-Friendly" after April 21 and you use search as a means to grow audience, be prepared. You will disappear from searches conducted on mobile device. (More)
RadioRow Visits by Device  
Monday March 16, 2015


TSL Dive is Threat to Online Radio

We are in a day when the audience can leave to seek info on the music you play, what's happening around town, or to chat with friends on social media - these are symptomatic of our digital age. Something needs to be done to make Time Spent Listening grow. Yet we hear no chatter on this topic, from any source. (More)
TSL Graphic  
Tuesday March 10, 2015

Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



New "Intro to Indie Artists" Country

Short, free programs made for internet radio!

Sample Length Program Length
5 Song 3:38 17:44
3 Song 2:10 10:59
2 Song 2:09 7:49


Friday March 6, 2015
(More)


Following Signs

Having the ingredients to produce a great meal doesn't mean the meal will be great. The outcome depends on reading the recipe. Following signs.

What needs to be done in music and online radio isn't understood. Many players are not following the warning signs and can't see danger ahead. (More)
  
Tuesday March 3, 2015


Making Time to Wander

Although the world for internet radio and indie artists has changed, both groups appear to plod along using yesterday's expectations. I'm not seeing people letting their minds wander, trying new things. (More)

  
Tuesday February 24, 2015


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, February 23, 2015


Ignored by Broadcast an Online Radio Advantage

While broadcasters are busy ignoring internet radio, the online radio community should be creating new forms of programming and delivering ad campaign ROI metrics. Feed audience and advertisers technology-based solutions that broadcast ignores. Improve commercials and tracking methodologies. (More)

  
Tuesday February 17, 2015


When Radio Will Be Radio

Radio stations online may be forced to pay onerous performance royalty fees but, at long last, the weight of payment will be a shared pain with broadcast counterparts. (More)
  
Tuesday February 10, 2015


The Reality of Radio Revenue Online

Let's not confuse "revenue" with profits. The latter is still elusive for nearly everyone, for a reason - an insane insistence that online radio advertising must use CPM pricing. (More)
Friday February 6, 2015


It's OK to be ___?___ in online radio.

This concept is more complex than it appears. What do you call someone who runs an online station like a person who plays golf weekly? It's the person who will spend a few thousand dollars a year on their internet station - via Live 365, Radionomy, Blog Talk Radio, or any one of dozens of companies now providing the stream backbone. (More)
  
Tuesday, January 27, 2015 To Top

Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



Alternatives, Opinions, Access, Interaction

You have an unprecedented ability to place yourself in front of people who are looking for your service or product. (This concept is way past the "open-the-phonebook-and-call" your local dry cleaners to advertise on the station, or play a gig and have 50 groupies in the crowd.) (More)
  
Tuesday, January 27, 2015


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, January 26, 2015


Female Friday: New Artists for Internet Radio

Audio Graphics matches quality indie artists with internet radio stations.

RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song.  (More) Friday, January 23, 2015


How Was Christmas Listening, Online?

While you can read about broadcast numbers anywhere, the one place to read about how Christmas Music played online is here.

Online data shows a spike occurring during Week 8, each year. The 4-weeks average from this year (#7-10) is 30.25%. That's nearly double last year's 17.94%, which was nearly triple 2012's 6%.  (More)

Monday, January 19, 2015


Don't Ask How to Succeed

Want something to chuckle about? Google "how to succeed.

The true secret is to do whatever is pushing your passion button, in whichever direction it's being pushed.  (More)

Wednesday, January 21, 2015
To Top

Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



Big Data Is So Yesterday

After decades in radio & TV, and 23 years working with computers and software, I started Audio Graphics in 1991 to make radio and television commercials.

Today marks 19 years of discussing (on this web site) how the internet affects broadcasting. Since the beginning I wrote thousands of articles instructing proper digital techniques embraced by my clients: companies heavily involved in SEO, search marketing, analytics, and data management.  (More)

Wednesday, January 14, 2015


Big Data Big Buzzword

The biggest hurdle for radio is that it's an industry of words; operating in a technological world where innovation means producing something and then talking about it.

Think of how many times we've seen technology companies improve what they are serving online. Tech goes through versions of platforms. Radio goes through throwing another idea out, talking it up, then throwing out another idea.  (More)

Wednesday, November 12, 2014


Geo-Broad, with Focused Content

My job is to relay your options...

Study the growing list of online audio competitors. Many are built on a concept of being "local." Their local, though, is not geographic; it's focused content. (All topics you are passionate about become local.)  (More)

Monday, November 3, 2014


Let's Talk About PAASRSS

PAASRSS, the "Percentage of Average Active Sessions Resulting from Session Starts" is one statistic which places everyone in the Webcast Metrics report on equal footing; it shows how many people are finding the content worthy of sticking around.

The inference is that we have the biggest players in this game producing content that's not worth sticking around for.   (More)

Wednesday, October 22, 2014

Caution in Reading Online Radio Numbers

In total, 335 different types of devices were used to access RadioRow in July. I hope this begins to drive home the diversity of units that consumers are using to get to their audio, online.

This chart represents the portion of a total day's visits that come to RadioRow, via a desktop, mobile device, or tablet, over the course of 24 hours.   (More)

Monday, September 15, 2014


CPM or CPA - and Why It Matters Online

Advertisers, in greater numbers, are beginning to see how people who hold no interest in their product aren't worth paying to reach.

CPM is built for "broadcast"; CPA is there to use when you target a niche. But here's the importance for radio: Unless your name is Google (or a similarly-sized ad delivery system), there's not enough revenue in delivering CPM advertising online.  (More)

Tuesday, August 19, 2014
To Top

Request Newsletter
Search Archive
Submit Songs


Search: Audio Graphics



Online Radio Needs PPA Advertising

Now that we have such a wide selection of stations online, this radio industry must avoid offering to clients what its broadcast cousins are failing so miserably at - advertising that doesn't work.

Anyone who believes that writing "compelling" copy is easy, or that it can be done in one draft over twenty minutes, should be removed from the writing process. My average time spent in writing an ad is 3-5 hours; that includes the research and 8-10 rewrites.  (More)

Tuesday, May 27, 2014
"What in a radio ad is most likely to get your attention?"


Stand Out in a Radio Industry of Sameness

No longer does a radio station compete against a handful of competitors fighting for a piece of the local market.

What do you hear when isolating a single station online? Paying attention to tempo, construction of IDs or playlist, does your station blend with others or offer a difference that listeners can identify?  (More)

Monday, February 10, 2014


To Top