Station Promotion|
Online Radio's Army of Duffers Do what you do because it's fun. Do what you do because you enjoy helping people find music. Do what you do because you believe it's better audio programming than others supply. Don't do it for adulation, recognition, or money. You will be disappointed. (More) |
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| Friday March 16, 2018 |
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A Metaphor for Podcasting An independent podcaster's Achilles Heel is the same as independent internet radio - there is no centralized sales system. Gaining the scale required to challenge NPR, Triton Digital, etc. is improbable, to non-existent. (More) |
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| Friday March 9, 2018 |
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Receiving Last Rites Changed My View The only certainty is that there's always an exit. "When" one leaves is important. If a choice it shows the degree of commitment. If not, a lack of control. (More) |
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| Thursday January 4, 2018 |
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Being Popular in One Step For readers of radio, podcast and indie artist web sites you can not go online today without being exposed to hyperbole on podcasting. Tap the picture to order. (More) |
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| Thursday December 7, 2017 |
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New "Intro to Indie Artists" Hard Rock Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Tap the picture to order. (More) |
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| Friday December 1, 2017 |
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New "Intro to Indie Artists" Country Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Tap the picture to order. (More) |
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| Wednesday November 22, 2017 |
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Do Different. Be Better. A new distribution model is needed for indie artists, indie radio stations and podcasts. (More) |
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| Thursday - November 16, 2017 |
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Radio Options To those who want to continue in radio sales there's no longer a question. Your approach must change. (More) |
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| Friday - November 10, 2017 |
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Credibility Loss Builds Audience ...there are emotional and ignorant words being said by too many people holding megaphones. (More) |
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| Saturday, November 4, 2017 |
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New "Intro to Indie Artists" Pop Short, free programs made for internet radio, podcasts and fans! (More) |
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| Monday, October 30, 2017 |
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When Artistic Stops and Business Begins Sugar coat the metaphor all you want but it boils down to people no longer wish to spend time tying up the business end of a transaction. (More) |
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| Friday, September 29, 2017 |
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Equifax Security - Off Topic & Important Follow these 5 Steps to Navigate the Fallout (More) |
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| Tuesday, September 12, 2017 |
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Do You Notice a Pattern? Before blaming heavy regulation on radio’s flatlining, try doing something new. (More) |
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| Thursday, September 7, 2017 |
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Female Friday: New Artists for Internet Radio Five female indie artists who are looking for their break. (More) |
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| Friday, August 31, 2017 |
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About Those ".radio" Domain Names Anyone in broadcast or online radio needs to focus on what's ahead, and not jump into what may become a bad decision (More) |
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| Monday, August 28, 2017 |
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DIY: What Are You Being Paid to Do? Audio provider or artist, either sits as a water molecule in its respective sea of choice. (More) |
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| Tuesday, August 22, 2017 |
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Streaming Cost Will Rise If Net Neutrality Dies The following was first posted here on April 6, 2006. ...net neutrality guaranties internet costs stay the same for all businesses. unless you get involved notifying your Washington reps that you want net neutrality to remain, and place a similar warning for the public to respond on your web site, Republicans are going to give internet service providers the power to charge more to stream an online station. (More) |
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| Wednesday, July 12, 2017 |
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Male Monday Music 5 New Male Artists' Songs Free music for radio stations and fans. (More) |
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| Monday July 10, 2017 |
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Female Friday: New Artists for Internet Radio Five female indie artists who are looking for their break. (More) |
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| Friday, July 7, 2017 |
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Getting Serious About Being Serious We all desire success. What separates us is the degree of seriousness, and commitment used in pursuing it. (More) |
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| Wednesday, July 5, 2017 |
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Change the Way You Cut Your Grass What if an advertiser received a text message ten minutes prior to their spot airing on your station? (More) | |
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| Thursday May 25, 2017 |
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Remember "Kent State" - Think "Radio" The connection between Kent State's place in history and where radio sits now is this: In both cases, those in control do not believe that dissidents have any chance of being right. (More) |
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| Thursday May 4, 2017 |
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Building a New Music Network There are two sides of this coin: 1) a new artist who is looking for exposure on a station or podcast; 2) a station or podcast seeking music it can use... (More) |
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| Thursday April 20, 2017 |
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Operate Like It's Tomorrow, Today Your life is beginning to change dramatically, and it doesn't matter if you're an artist, audio platform exec, or advertiser. (More) |
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| Thursday April 6, 2017 |
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When a Podcast is Not Like the falling tree in a forest: If a podcast is produced but not heard does it exist? (More) |
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| Friday March 17, 2017 |
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Female Friday: New Artists for Internet Radio 5 New Female Artists' Songs Free music for radio stations and fans. (More) |
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| Friday March 17, 2017 |
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If Your Tweaking is Finished, So Are You! Audio Graphics serves a defined set of people: 1) Artists looking for exposure; 2) Radio stations and other producers of audio; 3) Fans who love new music. (More) | |
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| Thursday January 9, 2017 |
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Items of Concern for Radio [in 2017] Artists want to be paid by the radio industry for using their music. Advertisers want to pay less, now for an accountable return. The public doesn't want to pay anyone for anything. (More) | |
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| Wednesday January 25, 2017 |
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Some Music Should Remain Free One moment audio sources are squeamish about paying performing/performer fees. The next, artists scramble trying to become/stay relevant in a world filled with consumers' endless choice. (More) |
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| Thursday January 19, 2017 |
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New "Intro to Indie Artists" Hip Hop & Rap Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Tap the picture to order. (More) |
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| Thursday January 17, 2017 |
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New "Intro to Indie Artists" Country Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Tap the picture to order. (More) |
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| Thursday January 12, 2017 |
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Celebrating 20 Years Online Sunday, January 15, AudioGraphics.com will be online for 20 years. I've mentioned multiple times that the velocity of change is what's staggering. At times, it's breathtaking. (More) |
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| Wednesday January 11, 2017 |
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2017 - How to Use This Year 2017 is going to be a year of change. The affect of change, to some, is dramatic, debilitating; others sense "different" but adjust and move on. (More) |
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| Monday January 2, 2017 |
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Forecasts, Warnings, and Comments - 11 March 5, 2014: To emphasize the "parameters" collected by Google Analytics and many other digital platforms, examine this snippet of code: Within this incomplete segment of code (below) are 18 data points; the one designating that the browser is set at "English" is circled. (More) |
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| Friday December 30, 2016 |
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Forecasts, Warnings, and Comments - 10 August 16, 2013: There's no shortage of internet based companies willing to help an artist stand out from the crowd, but with this comes a warning that nearly all carry more rhetoric than action. (More) |
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| Thursday December 29, 2016 |
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Forecasts, Warnings, and Comments - 9 May 7, 2012: "To stand out you must be unique, easy to comprehend, and easier to respond to." (More) |
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| Wednesday December 28, 2016 |
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Forecasts, Warnings, and Comments - 8 Sept. 7, 2011: "Couponing online is a fast-fizzle fad ... do you sincerely believe that radio will make this market grow?" (More) |
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| Tuesday December 27, 2016 |
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Forecasts, Warnings, and Comments - 7 Aug. 11, 2010: "I'm wondering how executives in the typewriter industry responded when they saw the world changing. ... Same can be said for the film and picture developing industries. All failed to change, and all are a memory." (More) |
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| Monday December 26, 2016 |
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Forecasts, Warnings, and Comments - 6 Sept. 29, 2009: "Youth need to be brought into the executive suites at radio stations again, and listened to for guidance." (More) |
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| Friday December 23, 2016 |
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Forecasts, Warnings, and Comments - 5 Dec. 23, 2008: "No longer is media's responsibility to just deliver an audience. Now it must deliver results too." (More) |
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| Thursday December 22, 2016 |
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Forecasts, Warnings, and Comments - 4 May 30, 2003: "Radio will never be replaced but it's going to find it more difficult to stand out in the future." (More) |
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| Wednesday December 21, 2016 |
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Forecasts, Warnings, and Comments - 3 Nov. 9, 2000: "Then, there are 'Sellphone' ads - using GPS - that target your walk down the street. The market is set to explode..." (More) |
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| Tuesday December 20, 2016 |
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Forecasts, Warnings, and Comments - 2 Oct. 4, 2002: "If you look, you'll see an industry setting the stage for using the Internet in lieu of radio as a music introduction platform." (More) |
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| Monday December 19, 2016 |
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Forecasts, Warnings, and Comments - 1 Mar. 28, 2003: "For the younger set the Internet is more than a source of information or entertainment; to them it's a social gathering place." (More) |
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| Friday December 16, 2016 |
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New "Intro to Indie Artists" Rock This is my passion: Help new artists gain exposure, while assisting online music sources that are gouged by online performance royalty fees. Fans are welcome too. (More) |
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| Thursdau December 8, 2016 |
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New "Intro to Indie Artists" Rock Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Tap the picture to order. (More) |
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| Monday November 7, 2016 |
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Song Distribution: Radio and Royalties Song distribution must change; toward ways that give artists who are good - and just need to be heard - a shot at exposure. (More) |
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| Friday October 21, 2016 |
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New "Intro to Indie Artists" Pop Short, free programs for radio and podcasts! Fans: Subscribe free (More) |
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| Wednesday September 21, 2016 |
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When There's Nothing Left to Say Over the past few weeks I've considered pulling back, pulling out of this crazy world where creating worth for one's self in the eyes of others comes at the expense of building self-worth through knowledge. I have made a decision. (More) |
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| Monday July 18, 2016 |
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What Type of Radio? "Radio" isn't just a "station" anymore. Facebook has audio platforms that people call "radio." There's Google Play and Apple Music Radio (with dozens of smaller operators, including our own RRadio Music). (More) |
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| Wednesday June 29, 2016 |
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Male Monday Music 5 New Male Artists' Songs Free music for radio stations and fans. (More) |
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| Monday June 20, 2016 |
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A Note for Father's Day Thank you Lord, for all I have... for the love of my wife and my child. For the few small things that pleasure brings. For the joy in my day, and a smile... (More) |
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| Father's Day, 2016 |
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Female Friday Music 5 New Female Artists' Songs Free music for radio stations and fans. (More) |
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| Friday June 17, 2016 |
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A New Message for Media Curiously, if the media is the message, what message comes from a stagnated media? Good, new music from a variety of fresh artists. That's the message in the media I work in. (More) |
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| Monday June 6, 2016 |
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When the Medium is the Message In audio that message is comprised of either a broadcast, stream, podcast, or downloadable source - the last two are not the same. To insist they are drives home the width of chasm between broadcast radio and what's happening online. (More) |
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| Tuesday May 31, 2016 |
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Programming Improvements Lacking in Radio News Content is important but making it better is seldom discussed - by "content" include commercials. (More) |
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| Wednesday May 18, 2016 |
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Remember "Kent State" - Think "Radio" The connection between Kent State's place in history and where radio sits now is this: In both cases, those in control do not believe that dissidents have any chance of being right. (More) |
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| Wednesday May 4, 2016 |
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Radio's Online Picture Frame It was the new age of a consumer-first management strategy online, ten years matured. The public was becoming super-served by digital companies upgrading their abilities to serve more defined content and ads. (More) |
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| Wednesday April 27, 2016 |
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Radio Won’t Die - But It's Limping If ever there is an area where radio proves it doesn't understand the digital environment, it's the lack of understanding how powerful a descriptive top level domain is. Who is it that owns "RockRadio.com," "TalkRadio.com," or "ListenToRadio.com"? It's not anyone in the radio industry. (More) |
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| Friday April 19, 2016 |
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Female Friday: New Artists for Internet Radio Listen to five female indie artists - the future of music. Indie Artists with a passion for playing songs. (More) |
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| Friday April 15, 2016 |
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The Difficulty in Producing Quality Those who have known "quality," also know real quality is rare. To produce quality takes time and talent. In today's world, seldom do the two come together in enough dosage at the right time. (More) |
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| Tuesday, March 29, 2016 |
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Music Short - Introduction to Change Here's an introduction to what I believe solves a problem... Music Short is a program knowing no limit on length, format, or distribution. A Music Short is built using royalty free music that's not streamed. It can be a single song or a night's worth of party songs. And those who play it can be radio stations or fans.(More) |
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| Monday March 20, 2016 |
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Female Friday: New Artists for Internet Radio All indie. All fresh sounds. The future of music. (More) |
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| Friday March 11, 2016 |
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When is a New Revenue Model Needed? Regardless of which group you're in, the larger companies have no interest in seeing you survive. Do different! Be better. Service supporters. (More) |
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| Thursday March 10, 2016 |
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Male Monday: New Artists for Internet Radio Listen to five male artists - the future of music. All indie. All fresh sounds. (More) |
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| Monday March 7, 2016 |
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What Have You Changed Lately? Set aside personal changes and focus on just those affecting your career. There are dozens of things that you should be doing differently now than just five years ago. (More) |
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| Tuesday March 1, 2016 |
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Acting Local, Globally Are you playing to the locals, or to a global stage? Do you want to do whatever it is you do (sell music or run a radio station) to people within an "X" mile radius of your location, or are you selling to the world? (More) |
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| Thursday February 25, 2016 |
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You Say Podcast. I Say Program. I have been digging into new ways of distributing audio. ... In 2016 we have a higher number of options-for-distributing audio product than types of audio being distributed. (More) |
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| Sunday February 14, 2016 |
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Male Monday: New Artists for Internet Radio Listen to five male artists - the future of music. All indie. All fresh sounds. (More) |
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| Monday February 8, 2016 |
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Female Friday: New Artists for Internet Radio Listen to five female artists - the future of music. All are good songs that deserve to be heard. (More) |
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| Friday February 5, 2016 |
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The Online Radio Cavalry The topic du jour is what may end up being online radio's cavalry. If online independent radio stations are to survive, they MUST reach out to an indie artist community that's willing to sign royalty waivers. (More) |
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| Monday February 1, 2016 |
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Ad Buyers Want Numbers from Radio The ad buyer will want more numbers this year because it's finally clear that simple math shows them if an advertising budget is worth spending. (More) |
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| Thursday, January 28, 2016 |
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New "Intro to Indie Artists" Hard Rock Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Sample. Tap the picture to order. (More) |
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| Tuesday January 19, 2016 |
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New "Intro to Indie Artists" Rock Play a Blast of New Music for Your Audience! Short, free programs for radio and podcasts! Sample. Tap the picture to order. (More) |
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| Sunday January 17, 2016 |
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Radio Needs to Revamp Its Sales Process ...on WGAR Cleveland, I heard a Pizza Hut commercial immediately followed by another restaurant chain's commercial, which started with the words "Pizza? Again, tonight? Seriously?" (More) |
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| Friday January 15, 2016 |
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What's Next for Indie Artist Exposure? Record label song distribution of the past is gone. It's mixed today with independent artist song distribution and far more competition. ... Trying to maintain old world systems of exposure and revenue is wasted energy. (More) |
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| Wednesday January 13, 2016 |
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Radio and Its New Royalty Payment We live in a music glut with market driven pricing. Like a kernel of corn in a silo, music has become a commodity. ... The next ninety days will show if there is fight left in this battle or if small and medium stations leave... (More) | |
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| Monday January 4, 2016 |
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Cleaning Out the Attic - X April 23, 2015: On April 21 Google also changed, moving sites that are not "mobile friendly" off search results delivered to mobile devices. {The chart represents percentage of visits by each device to Audio Graphics' "RadioRow."] (More) |
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| Saturday January 2, 2016 |
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Cleaning Out the Attic - IX February 5, 2014: It's talent like this that a radio station can use to entice visits to its web site. It's also a way for the radio industry to begin parsing out new talent, using analytics on views to determine which new artists should be given more exposure. (More) |
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| Friday January 1, 2016 |
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Cleaning Out the Attic - VIII February 5, 2014: Online, the radio industry is in a position to serve medical and recreational marijuana ads... (More) |
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| Thursday December 31, 2015 |
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Cleaning Out the Attic - VII April 4, 2013: [This} represents the "Percentage of Average Active Sessions Resulting from Stream Starts." Through it you can tell if people are sticking around after tuning in... (More) |
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| Wednesday December 30, 2015 |
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Cleaning Out the Attic - VI Aug. 22, 2011: We now have a push to place smartphone and internet connectivity in vehicles, so there will be no cavalry coming over the horizon to save radio from what's ahead this time. (More) |
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| Tuesday December 29, 2015 |
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Cleaning Out the Attic - V May 18, 2011: The radio industry is no longer isolated on a dashboard where a program is waiting for a person to simply push a button. A growing base of audience is listening through the internet, and it's up to you to make sure they easily find the way to listen." (More) |
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| Monday December 28, 2015 |
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Cleaning Out the Attic - IV May 13, 2010: The main thrust of the Audio Graphics/Borrell Associates survey is that fewer than 5% of 1,011 respondents had ever received or used a coupon sent via cellphone. Could it be that the cellphone is so attached to oneself that there's a rebellion brewing against ads forced, as [our 28 year old son] Jeff says, "...in my face, in my space." (More) |
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| Sunday December 27, 2015 |
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Cleaning Out the Attic - III Jan. 6, 2006: "Wonder why the public is believing that they can do news better? ... We are hearing and seeing mistakes from broadcasters that never would have made air fifteen years ago..." (More) |
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| Saturday December 26, 2015 |
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Cleaning Out the Attic - II While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change. (More) |
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| Thursday December 24, 2015 |
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Cleaning Out the Attic While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change. (More) |
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| Wednesday December 23, 2015 |
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Male Monday: New Artists for Internet Radio They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard. (More) |
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| Monday December 21, 2015 |
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Female Friday: New Artists for Internet Radio Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More) |
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| Friday December 18, 2015 |
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Podcasting - Radio's New HD I'm not a Johnny-come-lately proclaiming I have the answers. I am proclaiming that what I hear as answers for podcasting from the Johnny-come-latelys" today is wrong. (More) |
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| Friday, December 4, 2015 |
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New "Intro to Indie Artists" Pop Short, free programs made for internet radio! (More) |
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| Friday, November 20, 2015 |
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Choice Is the Game Changer There's an insider's mindset that even with more choice of alternative audio sources, audience and advertisers will still choose the radio station. (More) |
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| Wednesday, November 18, 2015 |
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Solutions are Bigger than the Problem That's where both radio and indie artists sit today. Both groups hoped that each would sit pat and wait out "change." That digital would circle and rejoin old business models. It hasn't. It won't. (More) |
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| Friday, November 6, 2015 |
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Male Monday: New Artists for Internet Radio Listen to five male indie artists - the future of music. They're all good songs that deserve to be heard. (More) Tap and listen to these five songs, now. |
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| Monday November 2, 2015 |
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Female Friday: New Artists for Internet Radio Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More) |
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| Friday October 30, 2015 |
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When Should Radio Go Christmas? It's no easy question to answer: When should a radio station begin leaning on Christmas music? (More) |
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| Monday, October 26, 2015 |
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Promoting a Band or Radio Station The action of promoting online is more difficult than anyone admits and less efficient than anyone believes. (More) |
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| Monday, October 12, 2015 |
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The Difference Between Dwindling and Dying Dying is too strong a word because in the short term radio is not dying. If you think its audience is not dwindling, though, either by size or time spent listening, you're not reading articles on technology or media use from outside of the radio industry. (More) |
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| Wednesday, October 7, 2015 |
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Male Monday: New Artists for Internet Radio Listen to five male indie artists - the future of music. They're all good songs that deserve to be heard. (More) Tap and listen to these five songs, now. |
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| Monday October 5, 2015 |
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Female Friday: New Artists for Internet Radio Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More) |
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| Friday October 2, 2015 |
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The Chess Game of Ad Blocking Software I dislike most advertising, too, though I understand it's the currency of content. Ask a musician how hard it's become to sell a song or survive on donations for support to this claim. A quick look at donations and subscription percentages shows that most people feel paying for content is something someone else should do. (More) |
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| Monday September 21, 2015 |
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Mirror or Lead, Today's Audio Dilemma As we continue fracturing media into a huge number of topic categories, deciding whether to mirror or lead becomes moot. The number of programs in each category grows, and fewer fans embrace individual shows. Here's a bonus for you: The RAB2005 "Radio industry Media accountability study" handed out at, of all places, the industry conference in Atlanta ten years ago. Compare it with what's said at 2015 Radio Show in Atlanta GA, Sept. 30 - Oct. 2. (More) |
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| Friday September 11, 2015 |
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Online Radio vs Podcasting In the articles you read there's no discussion of the difficulty in getting a media buyer's attention, then presenting them with data that quantifies what the podcaster or station is selling - its audience. (More) |
Podcasters & Stations Play this song free! 
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| Tuesday, September 1, 2015 |
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Male Monday: New Artists for Internet Radio Listen to five male indie artists - the future of music. They're all good songs that deserve to be heard. (More) Tap and listen to these five songs, now. |
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| Monday August 31, 2015 |
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Female Friday: New Artists for Internet Radio Listen to five female indie artists - the future of music. All are good songs that deserve to be heard. (More) |
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| Friday August 28, 2015 |
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The Basic Needs of an Online Radio Station Too often today what is found at your online station web site is far more than is required. Conversely, what's in the stream contains less than consumers want. Basic needs are the creation of an image for what a station represents, maintaining elements within the audio (or site graphics) not easily found elsewhere, and sustaining a schedule an audience member can rely on (updated and/or deleted to maintain credibility). (More) |
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| Tuesday August 25, 2015 |
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Radio, Streaming, Podcasting and On Demand In all of the above, the 1984 Wendy's commercial tag line comes to mind: "Where's the beef?" It's a fight for time between radio, streaming, podcasting and on demand. If you want the truth, look at what youth are doing as they dictate where all will be by 2020. (More) |
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| Monday August 17, 2015 |
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The Other Side of Advertising For advertising, there is a widening chasm between digitally-oriented businesses and the radio industry. The following response (below) to a Google search I did shows why. It needs to be said again (for possibly my last time) that what was forecasted for advertising is coming true: more ad dollars are moving into digital because of its ability to respond. (More) |
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| Friday August 7, 2015 |
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