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This is not an attack on Mr. Callahan, but I would be remiss to not challenge his content's veracity.
Start with words in the half of his article where he speaks relative to digital:
"Phony," "evil," "scandalous," and "stealing" are all present once. "Fradulent" and "fake," twice.

Add these two statements, which are out of context:
"It ["all other media" - besides radio] does not measure actual time spent watching or listening..."

"...gross impressions model, which we now know is flawed and dishonest in the Digital space..."


He uses data from a company "White Ops" which is in business to sell security systems.
Let's counter that with an article from .Inc Magazine titled "What You Really Need to Know About Online Ad Fraud" by Erik Sherman
The .Inc article carries the subheading of "Online ad fraud can be a big problem in theory. But entrepreneurs might find that it actually works in their favor."

When radio becomes the topic, in the article's 2nd half, we get the words "trustworthy, reliable, investment, integrity, transparency,
and effectiveness all used once. (About that last word, how'd that HD Radio campaign go?)

"Honesty" is used three times.

Please read Mr. Callahan's words. Judge for yourself if this is just another radio industry spin generated by a state of desperation,
or if he offers solutions for a client's advertising problems which reflect today's technical innovations.

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