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Radio Station "Like" Comparative across 17 Months (5/21/10 to 10/20/11)
Are Facebook Maintenance Expenditures Worth the Response?
Number of Likes - 5/21/10 Number of Likes - 10/20/11 Market Population 2010 % of Population Clicking Like 2011 % of Population Clicking Like Station Format Market Station URL - click Facebook URL - click
1,643 19,894 270,789 0.61% 7.35% WBUL 98.1 Country Lexington, KY Web Site FB Page
380 4,749 552,539 0.07% 0.86% KWNR 99.5 Country Las Vegas, NV Web Site FB Page
7,656 28,150 347,181 2.21% 8.11% Z107-7 Hits St Louis, MO Web Site FB Page
947 3,384 573,358 0.17% 0.59% 945 Lake FM Classic Hits Milwaukee, WI Web Site FB Page
3,230 5,934 8,214,426 0.04% 0.07% 77 WABC AM News Talk New York, NY Web Site FB Page
2,086 3,423 871,121 0.24% 0.39% WJR 760 AM News Talk Detroit, MI Web Site FB Page
498 4,641 2,833,321 0.02% 0.16% WLS 890 AM News Talk Chicago, IL Web Site FB Page
695 3,463 444,313 0.16% 0.78% WMJI 105.7 Oldies Cleveland, OH Web Site FB Page
1,895 6,732 447,541 0.42% 1.50% KDKB 93.3 Rock Mesa, AZ Web Site FB Page
14,652 33,554 871,121 1.68% 3.85% 101 WRIF Rock Detroit, MI Web Site FB Page
1,632 13,103 8,214,426 0.02% 0.16% Q104.3 WAXQ FM Clssc Rock New York, NY Web Site FB Page
1,891 6,318 220,186 0.86% 2.87% WMMO Soft Rock Orlando, FL Web Site FB Page
2,028 4,600 95,944 2.11% 4.79% Coast 97.3 WMNX Urban Wilmington, NC Web Site FB Page
11,860 63,173 486,411 2.44% 12.99% Hot 107.9 Urban Atlanta, GA Web Site FB Page
7,287 23,928 168,033 4.34% 14.24% Foxy 99.9 WZFX Urb/Hip Hop Fayetteville, NC Web Site FB Page





"Market Population" refers to the city of license, not ADI.

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