Today it's what the public wants, and where it wants it from. Over air, online, or digital are just different roads leading to the ears an artist needs.
Reshaping music distribution to radio stations.
Stations: Artists sign waivers. Use their music online, free. Fans: Receive free programs through iTunes or RSS.
PAASRST is not an arbitrary number. It defines how well an online station (or group) is doing on the content side, and nobody is paying attention to it.
I was struck by one thing in watching and hearing how broadcasters are reporting this; it's with a false urgency from air talent. Looks and actions emoting potential to wipe out our population appear from everyone.
Radio is best suited to analytics and data base building. Energy should be placed there instead of in hoping consumers use an FM chip on their phones.
Short, free rock music programs made for internet radio!
Fans: Listen at iTunes or through RSS
Digital's snowball is growing, and radio has fallen from being bigger than life to just another choice.
Play a Blast of New Music for Your Audience! Short, free programs made for internet radio! Sample. Click the picture to order.
Short, free country programs made for internet radio!
The radio industry doesn't quite realize the firestorm raging outside of the Rush Limbaugh show, which is protected by caller filtering and dump buttons. As this continues to build in social media, radio trades are either dropping the story or presenting it in ways that minimize damages.
In total, 335 different types of devices were used to access RadioRow in July. I hope this begins to drive home the diversity of units that consumers are using to get to their audio, online.
Content is not King in the manner it once was; it's too prevalent and easily gotten. Besides, the competition's content has its own value not shared by radio.
Wine Into Water
Listen to RRadio Music Artists Here