Cleaning Out the Attic - X

While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change.

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Comments from Ken:

More Comments: 1, 2, 3, 4, 5, 6, 7, 8, 9

April 30, 2014

The biggest myth that everyone bought into when the internet started its meteoric growth was that it "leveled the playing field." The hardest reality to accept is when that light bulb goes off on "why" major companies have IT "teams." Nothing is easy online.

May 4, 2014

The connection between Kent State's place in history and where the radio industry sits now is this: In both cases, those in control couldn't conceive that dissidents have any chance of being right.

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May 10, 2015

TSL Dive is Threat to Online Radio
Something needs to be done to make Time Spent Listening grow. Yet we hear no chatter on this topic, from any source.

March 26, 2015

We read a lot about who has the biggest audience(s), the platforms used, and about the new buzzword "engagement." But (and this is a "correct-me-if-I'm-wrong" comment), I see nothing about improving the advertiser's (or audience's) experience through better commercials.

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How commercials are made hasn't changed in over fifty years, and that needs to change.

March 31, 2015

Quoting iHeartCommunications's (iHeartMedia) CEO, Robert Pittman, in 2011: "...broadcasters shouldn't become too hung up on digital revenue." At the time, Inside Radio reflected that view.

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In what appears an effort to show iHeartRadio as having higher value now that it portrays a digital backbone, nearly every day Inside Radio carries an article on forward movement in digital by radio.

April 6, 2015

...the one unanswered question is at what point will we see artists realize it's not just music distribution companies that need to alter their view on music's worth.

April 17, 2015

Here is what I know, the difference between the worlds of digital and radio is simple: The former creates, implements and updates initiatives - constantly. The latter talks about what it "will do," "can do," and "how it will be done.

April 23, 2015

On April 21 Google also changed, moving sites that are not "mobile friendly" off search results delivered to mobile devices. {The chart represents percentage of visits by each device to Audio Graphics' "RadioRow."]

Visitors to RadioRow March 2014
Visitors to RadioRow March 2015

May 12, 2015

You don't need to know all of how Google Play, Apple's Beats Music, and dozens of podcasting or streaming companies operate. You do, though, need to understand how they affect your options. To do business online you are required to have an understanding on how various devices affect a user's online habits. You also need basic knowledge of the following, regardless of your own niche of expertise:

Social Media
Email Marketing
Subscription-Based Data Gathering
Online Surveys
Online Marketing
Search Engines
Search Engine Keyword Ad Buying
Search Engine Content Advertising Networks
Local Search Marketing
Behavioral Targeting
Internet Advertising Standards
Online Payment Systems
Web Site Analytics
Radio Streaming
Video Streaming
Online Ad Networks
Internet Radio Networks
Internet Radio Advertising Sales
Radio Advertising Insertion into Streams
Synchronized Audio/Video Ad Insertion
Customer Relationship Management Programs
Online Meetings
Video Webcasting

(The above is not a complete list.)

Those just stepping into online marketing of music or audio programming today must firmly grasp this: With the velocity of change, don't learn and you'll burn.

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Dennis Maroney
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