Building a "New Music" Network

If you're an artist who is looking for exposure to your music, there's a simple test: Search "getting my song on radio." Google shows over 33 million returns. Variations on this concept revolve around search terms like Search "getting my song on podcasts" produces 7.5 million returns.
Now switch this approach to where you are the radio station (or podcast) searching for music to use.

An article by Attorney David Lizerbram lays down the cost parameters: "...under US copyright law, you canít just play any recording you want, whenever you want, through whatever medium you want."

If you want to play music as a radio station or podcaster, going through payments to BMI, ASCAP, SESAC and SoundExchange will cost far more than advertising revenue generates. Which brings up this oddity: Add "playing music for free" to your search query delivers millions of consumer-oriented returns; i.e. Pandora, Jango, Spotify, etc. These are your competitors.

There are no keyords in search that deliver music to use within your station programming or podcast.

We have two sides to this: 1) a new artist who is looking for exposure finds it nearly impossible to get mass exposure; 2) cost stifles a station or podcast seeking music it can use. Co-mingling of these two groups is rarely covered, and hard to find in search. That's despite artists being able to sign waivers giving the stations and podcasts permission to play their music, free, in exchange for exposure.

Opportunity is difficult to find. You just found yours.

While working with the group lobbying Congress on Copyright Royalty issues in 2001, I saw how many artists want exposure, yet no station could afford the Copyright Arbitration Royalty Panel's assessed fees. A work-around was that CARP's "Rates and Terms" allowed for the signing of a waiver.

We all know of the closed system radio uses when choosing which songs to play, so it's obvious most indie artists need a break. Since 2003, thousands of RRadio Music artists who produce music equal to, or better than, that which is played on commercial radio have signed waivers.

Building a new music network is difficult. It's taken 16 years of refinement for me to say RRadio Music offers an easy, organized, royalty free option to podcasters and radio stations looking for quality free music. Its artists know exposure is needed to become a draw.

RRadio Music is a "New Music" Network. Download by genre and song or "Intro to Indie Artists" programs. Listen to the variety and quality through playlists.

Main Points: 1) As a station or podcast you can pay high fees to play music. Or, for free, become a premier music discover platform for the future of songs. 2) By using RRadio Music, artists have a direct line to people who create radio station and podcast playlists.

345 radio stations have requested 4,674 RRadio Music artists' songs. Podcasting has newly mainstream, and the need for quality music is strong there too.

Take a quick listen. Decide if RRadio Music is for you.





Thursday, April 20, 2017      eMail to a Friend



Today's artist introduction is to Blues from Mark Anderson

Mark Anderson
  Give "Dog On A Chain" a listen.

  Stations: Add it to your playlist, free.