Two words for radio managers: Learn and Adjust You must continuously be teaching yourselves current advertising options - or you will not manage much longer
Learn and adjust.
For the typical radio GSM it has too long been a system based on selling holes in programming.
To those who want to continue in radio sales there's no longer a question. Your approach must change. Advertisers are demanding it, proven by interactive advertising walking away with an increasingly larger share of the pie.
To prevent a continuing erosion, make radio accountable. (And not in the "Radio Accountability Initiative" smokescreen, attempted in 2009.)
With today's technology, online and broadcast, radio advertising must place a premium on improving response to a client's campaign. Collating data a client never thought to collect solidifies a campaign's effectiveness.
Learn new things; embrace performance pricing. Uncover the various ways to charge for response. They exist.
There is a bright future for selling radio, if you learn and adjust.
Friday - November 10, 2017
Today's artist introduction is to Pop from Daniel Roure
Give "Le temps u'un jazz" a listen.
Stations: Add it to your playlist, free.