Cleaning Out the Attic - II

While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change.

Each day until we return on January 4, 2016 I'll post a selection of these comments as they appeared, in chronological order. Now that we're approaching what's been referred to as "the final 5 years of transition," the number of these topics that still need to be addressed is interesting.

Click to Enlarge
Tap to Enlarge

Comments from Ken:

More Comments: 1


June 28, 2004

Patience is required until online radio gets on the radar screen of media buyers. This will happen soon because articles are published every day that speak of the selection found with radio online, and how the quality of programming is far superior to what's found on local airwaves.

Aug. 17, 2004

One telling sign is that over 50% of the businesses described above feel "the Internet will enable them to be more successful in their local market...." In comparison, only 35% felt that way in 2002. (Study conducted jointly by The Kelsey Group (TKG and ConStat, Inc.)

Aug. 17, 2004

Another sign is that 48% of your potential radio advertisers now have their own web site, and they feel about 15% of sales are attributed to it. (Study conducted jointly by The Kelsey Group (TKG and ConStat, Inc.)

Sept. 21, 2004


Independent online stations aren't making any noise. They are not creating any reason for users to seek them out and stick with them. They don't give publisher of newspapers and magazines anything to write about. They exist in a world that's expanding a few people each day, listeners who are scattered around the world - which is an undesirable group for any but the international advertiser, and they'd rather buy CNN or Fox.


Sept. 30, 2004

Search engines are the index of the internet. With upwards of 90% of users going to a search engine when they go online, being properly indexed in Google, Yahoo!, MSN and AOL Search is a requirement. Yet, few radio stations are listed when a format search is done.

Dec. 8, 2004

As for "Less is More," Clear Channel is correct in that a thirty-second commercial properly constructed is just as effective as a sixty. It's the poor quality of creative that is/has been holding back acceptance of shorter duration commercials.

Feb. 13, 2005


In a day when nearly 75% of the population goes online for details, radio needs to make an adjustment that accepts it as a bullet-point media. It's done that for news, entertainment information, weather, and traffic. Now it's time the industry does the same for commercial loads.




April 18, 2005

There is a whole generation that's attached to its cell phone. Now that we're seeing radio show up on it, watch how quickly listening to radio on your cell phone defines the person whose pocket it's in.



May 13, 2005

"It's All About the Audience" centers on what radio is doing online, and what it needs to do to grow. Answers to questions about the psychographics, listening habits, online activities, and the online radio audience's perceptions about advertising and programming are included. (Click to download report.)

Click to Download

July 8, 2005

For those wondering what one looks like, here's a snippet from an old Google algorithm: "PageRank or PR(A) can be calculated using a simple iterative algorithm ... We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))"

Oct. 10, 2005


"Online" has become synonymous with "information" and, as this becomes apparent to more local businesses, look for their advertising dollars to move there with greater speed.


Oct. 20, 2005



Another bit of logic on why advertisers are making an increasing move to the internet is reflected in the latest RRadio Network survey of online radio listeners. 7% more persons this year than last reported they will be shopping online this holiday season.











Thursday, December 24, 2015      eMail to a Friend



Today's artist introduction is to Pop from Chiwawa.

Chiwawa
  Give "Calma Calma" a listen.

  Stations: Add it to your playlist, free.