Cleaning Out the Attic - VII

While going through old files I came across a number of articles containing comments on how radio can best prepare for digital change.

Each day until we return on January 4, 2016 I'll post a selection of these comments as they appeared, in chronological order. Now that we're approaching what's been referred to as "the final 5 years of transition," the number of these topics that still need to be addressed is interesting.

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Comments from Ken:

More Comments: 1, 2, 3, 4, 5, 6


March 15, 2012


Do a quick visit to multiple broadcast radio web sites. See how you can shave 50%, and more, of what's crammed onto the home page and still end up forcing your audience to work at comprehending what's in front of them. Bloated web sites are the norm in the radio industry.



April 3, 2012


For the tens of thousands of individuals who sat back watching as a few dozen radio executives walked away with multi-million dollar annual salaries, there's a feeling that floats high in the throat when you go to stretch your budget and make your monthly bill payments; could radio now be a scam?



April 5, 2012


To the indie artist, getting airplay on a broadcast radio station is a dead issue today. On the other side of the speakers, for listeners in the 12-34 demos, it's an almost intuitive act to search for new music online.



April 10, 2012

Instead of heeding the warnings and creating its own solutions to digital marketing for radio, industry executives began this bashing of Pandora. The exclamations were - and still are - laughable: "Pandora is not radio!"



April 10, 2012

Here's the reality: If the radio industry puts faith in the ability of this type of targeting ["Zonecasting"] at the expense of fine-tuning its online targeting and accountability, advertiser apathy shown over the past few years will look pale compared to what's ahead.



April 12, 2012

Note that the CC numbers are inclusive of all [its] online listening, not just what's provided by its [company owned] iHeartRadio. What's also important is this: unlike past attempts at comparing Pandora to the radio industry as a whole, the chart at least compares Pandora to only one company within.





April 17, 2012


Time spent understanding how to implement is one part of the equation that's not being considered. The other is that true "analytics" of data is like chess; it takes moments to learn but a lifetime to master. The third reason is that all technology-centric companies have a head start on radio that's measured in years.



March 28, 2013

If there's anything learned since Rush Limbaugh brought a trove of attention to the radio industry with words that bashed a 30-year-old woman, it's that you can't say anything about the man without his supporters labeling you a Communist or a person who is trying to derail the Constitution.



March 26, 2013

"...radio is a word that is not assigned by a manufacturer or industry. It is used by consumers to describe something that delivers audio as content."



April 1, 2013


...it appears that the radio industry is still chasing down a promotional laden look that confuses. Frankly, most online radio stations need to have about one-half of whatever they offer deleted - or dispersed into a hierarchy of links off the home page.



April 3, 2013

Here's a simple theory I've carried for a long time: I believe that artists should be paid for airplay, but only if they have attained a level where their music is a drawing card. If not, then they are putting the station in a position of risking tune-out by the very audience the artist wants to be exposed to.



April 4, 2013




The above represents the "Percentage of Average Active Sessions Resulting from Stream Starts." Through it you can tell if people are sticking around after tuning in...



April 9, 2013


Defining where you fit is not as easy as it sounds if the public has not heard your sound and the (analog) radio industry won't play your song.

Long live internet radio. It may be a much wider choice of stations with fewer people listening to each, but at least indie artists have a better chance of getting into rotation on a playlist.




April 11, 2013

Data at hand are the numbers you pull from logs and analytics programs, which allow math to be used in assessing performance.

"X" number in the audience exposed to "Y" number of commercials produced "Z" visits to a landing page.

Number of conversions on that landing page divided by the visits delivers your conversion rate.




April 15, 2013


While stations and artists depend on having quality content, each is dependent on being in the right place at the right time. That is better said as "being discovered is easiest when being sought."





More Comments: 1, 2, 3, 4, 5, 6



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