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The online radio audience is proving to be
truly loyal. Given the two graphs below, TSL
towers above that given to broadcast radio.
The above chart from
RRadio Network "Survey 14"
6/21 - 7/5/03 - 1,012 responses
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Survey 18
From 2,153 surveys returned by listeners
of RRadio Network online radio stations.
Station List here.
"Do you listen to online radio using a headset or speakers?"
See Survey 17 Results
Here.
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RRadio Network is 40 online radio stations
serving over 15 million user impressions
each month. Its aggregate audience
is defined by a continuing survey of
RRadio Network listeners.
Surveys are branded to the serving station.here.
When asked, "How many of your friends listen
to online radio?", the results were startling:
Females 19-34 and 35+ beat males in both
categories, as a percentage, with each person
having more than 5 friends who also listen to
radio online.
A reason for the above is reflected in this
comment from a 19-34 year old female:
"I really enjoy listening to radio on-line. It gets me through
the day here in the office. My boss wants me to put on some
jazz or classical music cd's but I prefer to listen to radio on-line.
Some of the music that is played on there really gets me going,
gives me a spurt of energy. I've had several of our patients ask
me what radio station I'm listening to because they want to put
it on at their work & I just tell them that it's on the computer
& give them the website name.
Thank you and keep up the good work!!! :)"
RRadio Network conducts the only continuous
survey of online radio listeners, presented by
some of the most visited online radio stations,
including:
Beethoven.com
Boomer Radio
WCLV-FM
Killer Oldies
Country Bear Radio
8Ball Radio
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