RRadio Network Survey 19 - Results
From 1,990 online radio listeners,
taken Oct. 8 - Nov. 15, 2003|
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Online radio listeners are adults, by a
vast majority. 88.7% of respondents to
RRadio Network's "Survey 19" are
nineteen years or older.
Survey 19
From 1,990 surveys returned by listeners
of RRadio Network online radio stations.
Station List here.
While 48.1% have never purchased an
airline ticket online, 48.3% have, with 36.3%
purchasing airline tickets online multiple times.persons
3.3% abstained from answering.
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...and though 53.3% have never booked a hotel room
online, 43.8% have. Nearly 28% of them reserved a
room in the past six months.
See Survey 18 Results
Here.
RRadio Network is 41 online radio stations
serving nearly 20 million user impressions
each month. Its aggregate audience
is defined by a continuing survey of
RRadio Network listeners.
Surveys are branded to the serving station.
See current survey here.
When Survey 19 respondents were asked
how they connect to the Internet, they
overwhelmingly answered "broadband."
4.9% of 1,990 respondents abstained from the question.
RRadio Network conducts the only continuous
survey of online radio listeners, presented by
some of the most visited online radio stations,
including:
Beethoven.com
Boomer Radio
WCLV-FM
Killer Oldies
Country Bear Radio
8Ball Radio
Online radio is ready for prime time.
Advertisers are realizing the potential of
reaching this upscale audience, at work,
at a cost that's equitable to reaching the
general audience of traditional media.
Reach the real movers online.
They travel far.
