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The only continuous survey of online radio's audience...
Beginning in March 2002, RRadio Network began
polling the audience of its (now) 46-station network.
Nearly 23,000 responses have filtered through,
delivering a clear picture of the likes, dislikes, wants,
needs, and wishes of persons listening to radio online.
Over the past eighteen months the demographics of
this audience, shown as a percentage, have been:
Survey 21
From 2,049 surveys returned by listeners
of RRadio Network's 46 online radio stations.
Station List here.
To determine how effective advertising online
is for the travel industry, Survey 21 asked
"How do you plan or book a vacation?"
The answers are directly related to online radio's ability
to drive traffic to the Internet's many travel and airline
web sites using a simple link - a primary reason the
travel industry should advertise with radio online.
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Answers sometimes make us look not only at the
effectiveness of radio online, but how the audience
perceives advertising across all media.
The relatively low number of persons that told RRadio Network
they "tune out all ads" (above) is not at all in line when the
question is positioned for a particular industry (graph at right).
See Survey 20 Results
Here.
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RRadio Network is 46 online radio stations
that aggregate audience for sale to advertisers.
Our audience is defined by a continuing survey
of RRadio Network listeners.
Surveys are branded to the serving station.
Asking the audience, directly, allows
us to gauge which media player is
most used to listen to radio online:
Source: RRadio Network "Survey 21" - 2,049 repondents
RRadio Network conducts the only continuous
survey of online radio listeners, presented by
some of the most visited online radio stations,
including:
Beethoven.com
Boomer Radio
WCLV-FM
Killer Oldies
Country Bear Radio
8Ball Radio
KNAC.COM
Source: RRadio Network "Survey 21" - 2,049 repondents
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