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Survey 27: Holiday Spending, Marital Status, and TSL.
Because shopping and spending time with family is
a normal routine in the fourth quarter, Survey 27
gets into the personal life of online radio listeners.
A Few Words About the Audience
The demographics of RRadio Network listeners are
shown in the graphs below. There is a caution though:
This process does not query all radio listeners, and demos
change as our network adds - and deletes - stations.
But the formats of radio stations serving our survey are
broad enough to give confidence that these results are
a good representation of the total online radio audience.
Survey 27 is compared with Survey 26 in this graph.
Survey 27 specifics:
As a percentage of gender:
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Survey 27 defines the marital status of those who listen
to radio online.
When asked "Are you:
Single
Engaged
Married
Divorced
Separated
Widowed...
See Survey 26 Results
Here.
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RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.
Surveys are branded to the serving station.
See current survey here.
We also wanted to know how many listeners
to online radio would purchase holiday gifts
online. 42.7% said they would not.
Of the 57.3% who claimed they will do some
holiday shopping online this year, there is
no shortage of dollars to spend. When asked
"...how much will you budget for
holiday shopping online?" 38.9% said
between $10 - $450. 23.9% will spend
$151 - $450. 8.6% will spend over $600
One more important statistic demonstrates
the average time an RRadio Network listener
spends tuned in.
We asked "When tuned to your online radio
station, how long is your AVERAGE listening
session?"
The response shows a strong attachment
to the act of listening to radio online.
RRadio Network conducts the only continuous
survey of online radio listeners.
Advertisers may reach this upscale highly-defined
audience with one order, and one invoice.
Contact: Ken Dardis
440-564-7437
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