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Survey 30:
Vacation Travel
Locating Online Stations
Household Income
RRadio Network has hit a milestone with this 30th survey.
Over 43,000 online radio listeners have responded and,
because these surveys began back in October 2001,
there is enough data to offer yearly comparisons.
One important area is in annual household income.
While Survey 30 asked the question, comparing the
response with Survey 7 shows those living in homes
with an income of $35,000 - $50,000 and $70,000+
report the greatest increase in use of radio online.
We asked what "Your annual household income averages?"
today, and in November 2002:
We also wanted to know how consumers located new
online radio stations. Of the 2,467 respondents, search
engines ranked first followed by a friend's referral.
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See Survey 29 Results
Here.
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RRadio Network stations aggregate audience
for sale to advertisers. We define listeners by
running a continuous survey across the network.
Surveys are branded to the serving station.
Vacations
With vacation time coming, we asked online
radio listeners how they intend to travel to
their vacation destination. The majority will
drive, but this may also be known as a year
spent at home:
RRadio Network conducts the only continuous
survey of online radio listeners.
Our stations include:
Advertisers may reach this upscale, highly-defined
audience with one order, and one invoice.
Contact: Ken Dardis
440-564-7437
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