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Surveys are branded to the serving station.
See
Survey 48
Income
Survey respondents were asked Your annual household income averages...
Comparing answers from this year's Survey 47 to Survey 30, taken March-April 2005, there is an 8.7% increase in listeners who live in households earning over $50,000 annually.
Audio Graphics started this internet radio listener survey system in 2002. It is the only continuous surveying of the internet radio audience, and is currently conducted with oversight from leading research firm
Borrell Associates.
With a fluxuating line-up of stations, covering a variety of formats, the demo breakouts do not exactly reflect that of the U.S. population. Answers, though, are coming directly from active internet radio listeners. Respondents may not vote more than one time in each survey but may answer questions in as many surveys as they like.
For more information: Ken Dardis
440-564-7437
Consider having your station serve this Audio Graphics/Borrell Associates survey.
Survey-serving stations share the data, and they help internet radio establish a baseline for comparing its value to other media.
We ask 3 questions; after receiving 1,000+ responses, 3 different questions are then displayed.
Each survey is branded to the serving station.
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