Radio Listener Survey

The only continuous survey of radio's online audience... in progress since 2002.

585 online radio listeners responded to Survey 54.
Survey completed: December 16, 2011

Survey 54 Topics: Online Holiday Spending
Friends Who Listen to Radio Online
Worlplace Rules on Listening to Online Radio

Publisher's Note: An unusually high number of persons 50+

responded to these online radio surveys. I am acting to increase

lower-end demos.

Respondents are 75.61% male and 24.39% female.

30.99% - 18-44
65.92% - 45-54

Survey 54 asked: Do you plan to shop online for the 2011 holiday season?
If YES, how much will you budget for holiday shopping online?

Another question asked in Survey 54 was used to find employer sentiments about the use of bandwidth for streaming radio.
Does your workplace have restrictions on listening to online radio?

Have your station serve this Audio Graphics/Borrell Associates survey.

Survey-serving stations share the data, and help internet radio establish a baseline for comparing its value to other media.

We ask 3 questions; after receiving 1,000+ responses, 3 different questions are then displayed.

Each survey is branded to the serving station.

Surveys are branded to the serving station.

See Survey 53

Download the Latest Data

About These Surveys

Audio Graphics started this internet radio listener

survey system in October 2002. It is the only continuous

survey of the internet radio audience and is conducted

in conjunction with leading research firm Borrell Associates.

For more information: Ken Dardis

440-564-7437

Our last Survey 54 question showed the majority of respondents have "5 or more friends" who listen to internet radio.

How many of your friends listen to radio online?

Survey 54 Participating Stations:

ARFM
Black Light Radio
Babylon Street Radio
Broadcast Net
Bzo0 Radio
Chronix Radio
Club One Radio
Comedy 104
FixPlay Music
Girls Rock Radio
Gorton Radio
Heart Beat Radio
HotMix 106
Jamz 104
KC Café Internet Radio
KCTunes
KNAC.COM
KOUVRadio
MRS 90 1/2
NAB Radio

Nice Noise
Oldies 104
Pirate Radio oTC
Pop Rock 80s
Prog Palace Radio
Pop Rock 80s
Project 42
Pure Rock Radio
Radio Row
Radio X Network
Rock 104
SnakeNet Metal Radio
Soul City Radio
Star 104
Surge Radio
The Band House Live
The Detour
WheresTheCulture
WRPS Radio
Z100 Europe