Forecasts, Warnings, and Comments

Tuesday, December 23, 2014
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Forecasts, Warnings, and Comments - 4

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
President,
Audio Graphics

440-564-7437

Comments from Ken:

April 2, 2003	To take a broadcast signal and place it online is not the attraction. To do something with the program online that makes it different than its broadcast counterpart is why people listen to Internet radio.
May 30, 2003	Radio will never be replaced but it's going to find it more difficult to stand out in the future. Where music was radio's attraction, today the public is developing a habit of finding its songs online.
Sept. 30, 2004	Search engines are the index of the internet. With upwards of 90% of users going to a search engine when they go online, being properly indexed in Google, Yahoo!, MSN and AOL Search is a requirement. Yet, few radio stations are listed when a format search is done.
June 28, 2004	Patience is required until online radio gets on the radar screen of media buyers. This will happen soon because articles are published every day that speak of the selection found with radio online, and how the quality of programming is far superior to what's found on local airwaves.
May 13, 2005	"It's All About the Audience" centers on what radio is doing online, and what it needs to do to grow. Answers to questions about the psychographics, listening habits, online activities, and the online radio audience's perceptions about advertising and programming are included. (Click to download report.)