Recent Archive                            Deep Archive

New "Intro to Indie Artists" Country

Short, free programs made for internet radio!

Sample Length Program Length
5 Song 3:38 17:44
3 Song 2:10 10:59
2 Song 2:09 7:49


Friday March 6, 2015
(More)


Following Signs

Having the ingredients to produce a great meal doesn't mean the meal will be great. The outcome depends on reading the recipe. Following signs.

What needs to be done in music and online radio isn't understood. Many players are not following the warning signs and can't see danger ahead. (More)
  
Tuesday March 3, 2015


Making Time to Wander

Although the world for internet radio and indie artists has changed, both groups appear to plod along using yesterday's expectations. I'm not seeing people letting their minds wander, trying new things. (More)

  
Tuesday February 17, 2015


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, February 23, 2015


Ignored by Broadcast an Online Radio Advantage

While broadcasters are busy ignoring internet radio, the online radio community should be creating new forms of programming and delivering ad campaign ROI metrics. Feed audience and advertisers technology-based solutions that broadcast ignores. Improve commercials and tracking methodologies. (More)

  
Tuesday February 17, 2015


Analyzing an Indie Artist's Goal

As an indie artist who produces awesome music, how do you increase awareness of your awesomeness? (More)

  
Wednesday, February 11, 2015


When Radio Will Be Radio

Radio stations online may be forced to pay onerous performance royalty fees but, at long last, the weight of payment will be a shared pain with broadcast counterparts. (More)
  
Tuesday February 10, 2015


The Reality of Radio Revenue Online

Let's not confuse "revenue" with profits. The latter is still elusive for nearly everyone, for a reason - an insane insistence that online radio advertising must use CPM pricing. (More)
  
Friday February 6, 2015


Short Songs Tell Stories Too!

Lyrics are a meal. The more you serve the more the audience must digest.

Great writing comes from good erasing. (More)
  
Wednesday, February 4, 2015


It's OK to be ___?___ in online radio.

This concept is more complex than it appears. What do you call someone who runs an online station like a person who plays golf weekly? It's the person who will spend a few thousand dollars a year on their internet station - via Live 365, Radionomy, Blog Talk Radio, or any one of dozens of companies now providing the stream backbone. (More)
  
Friday, January 30, 2015


Alternatives, Opinions, Access, Interaction

You have an unprecedented ability to place yourself in front of people who are looking for your service or product. (This concept is way past the "open-the-phonebook-and-call" your local dry cleaners to advertise on the station, or play a gig and have 50 groupies in the crowd.) (More)
  
Tuesday, January 27, 2015 To Top

Request Newsletter
2014 - 2013 Deep Archive
Submit Songs


Female Friday: New Artists for Internet Radio

Audio Graphics matches quality indie artists with internet radio stations.

RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song.  (More) Friday, January 27, 2015


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, January 26, 2015


How Was Christmas Listening, Online?

While you can read about broadcast numbers anywhere, the one place to read about how Christmas Music played online is here.

Online data shows a spike occurring during Week 8, each year. The 4-weeks average from this year (#7-10) is 30.25%. That's nearly double last year's 17.94%, which was nearly triple 2012's 6%.  (More)

Thursday, January 22, 2015


Female Friday: New Artists for Internet Radio

Audio Graphics matches quality indie artists with internet radio stations.

RRadio Music artists are vetted for quality. Programmers only need a click to sample and request a free download of the song.  (More) Wednesday, January 21, 2015


Don't Ask How to Succeed

Want something to chuckle about? Google "how to succeed.

The true secret is to do whatever is pushing your passion button, in whichever direction it's being pushed.  (More)

Monday, January 19, 2015


Content is King. Now What?

"One hit wonders" abound. Little in content draws people back like a magnet attracts steel.

Content is not so much King as it is an Earl. There's only one King. Earls are a dime a dozen in an empire's hierarchy. The truth not spoken: There are tens-of-thousands of programs and songs which just exist, begging for an audience. These are the peasants.  (More)

Monday, January 19, 2015


Big Data Is So Yesterday

After decades in radio & TV, and 23 years working with computers and software, I started Audio Graphics in 1991 to make radio and television commercials.

Today marks 19 years of discussing (on this web site) how the internet affects broadcasting. Since the beginning I wrote thousands of articles instructing proper digital techniques embraced by my clients: companies heavily involved in SEO, search marketing, analytics, and data management.  (More)
Wednesday, January 14, 2015 To Top

Request Newsletter
2014 - 2013 Deep Archive
Submit Songs


Artists Have No Time to Look at Selfie

With all there is to learn, how is it possible to spend time dwelling on this past - a picture of yourself?

My list of web sites claiming to help indie artists is now 63 strong. Each service requires effort to understand. Instead of staring at a selfie, try digesting what's on this list.  (More)

Monday, January 5, 2015


Female Friday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on, and how Audio Graphics is helping reshape music distribution in the radio industry.  (More)

Friday, December 19, 2014

On a Quest to Find What I Don't Know

You've heard where you don't need to know how an engine works to drive a car? In digital, you need to understand how its engines work, how they intertwine, and what is wasted time.

The amount of knowledge that's been created - yet not absorbed by those in radio - is like an ocean. Vast, complex, with some disciplines going deep enough as to require years of hands on experience prior to understanding.  (More)

Tuesday, December 16, 2014

Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, December 15, 2014


Content as a Commodity

The value of your audio is related to: 1) your ability to get other people talking about it; and 2) whether your song/programming is found.

Picture your kernel of contributed audio as it sits in its silo and bear this in mind: Because of the internet, your silo has no height limit; to advertiser and audience, there's a near limitless supply of audio content suppliers.  (More)
Monday, November 24, 2014 To Top

Request Newsletter
2014 - 2013 Deep Archive
Submit Songs


Big Data Big Buzzword

The biggest hurdle for radio is that it's an industry of words; operating in a technological world where innovation means producing something and then talking about it.

Think of how many times we've seen technology companies improve what they are serving online. Tech goes through versions of platforms. Radio goes through throwing another idea out, talking it up, then throwing out another idea.  (More)

Wednesday, November 12, 2014


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, November 10, 2014


Geo-Broad, with Focused Content

My job is to relay your options...

Study the growing list of online audio competitors. Many are built on a concept of being "local." Their local, though, is not geographic; it's focused content. (All topics you are passionate about become local.)  (More)

Monday, November 3, 2014


Artists: It's Not About Your Music Anymore

What is a song worth, and why should a popular song be worth the same as one that's only so-so?

Today it's what the public wants, and where it wants it from. Over air, online, or digital are just different roads leading to the ears an artist needs.  (More)
Wednesday, October 29, 2014 To Top

Request Newsletter
2014 - 2013 Deep Archive
Submit Songs


Let's Talk About PAASRSS

PAASRSS, the "Percentage of Average Active Sessions Resulting from Session Starts" is one statistic which places everyone in the Webcast Metrics report on equal footing; it shows how many people are finding the content worthy of sticking around.

The inference is that we have the biggest players in this game producing content that's not worth sticking around for.   (More)

Wednesday, October 22, 2014


Caution in Reading Online Radio Numbers

In total, 335 different types of devices were used to access RadioRow in July. I hope this begins to drive home the diversity of units that consumers are using to get to their audio, online.

This chart represents the portion of a total day's visits that come to RadioRow, via a desktop, mobile device, or tablet, over the course of 24 hours.   (More)

Monday, September 15, 2014


New Value in a Song for an Address

Had it been offered at any time through the music sets to sell me a thumb drive of their songs I would have given them $10, or more. They didn't, so I gave them no money.

A song for an email address (or a phone number for texting). It's the use of technology to enhance an artist's revenue. Just add knowledge to get this to work.  (More)

Wednesday, August 27, 2014


CPM or CPA - and Why It Matters Online

Advertisers, in greater numbers, are beginning to see how people who hold no interest in their product aren't worth paying to reach.

CPM is built for "broadcast"; CPA is there to use when you target a niche. But here's the importance for radio: Unless your name is Google (or a similarly-sized ad delivery system), there's not enough revenue in delivering CPM advertising online.  (More)

Tuesday, August 19, 2014


The Allure: A Promise of Radio Airplay

To my knowledge, no radio group has slotted time for introducing indie artists.

Every now and then we hear about local radio stations claiming to play local artists - and I'm not doubting that they do. What you won't hear is how these local artists are getting aired at times which mean little, let's say when the station would be parting with commercials for a dollar a holler (or less).  (More)

Wednesday, July 23, 2014


Music's Worth Depends on Who Is Asked

I'm tired of hearing radio stations complain about having to pay performance royalties to artists.

Established artists should be paid, but how much is playing their song for one person worth? This is where artists let the performance royalty issue get out of line with reality.  (More)

Tuesday, July 15, 2014


Request Newsletter
2014 - 2013 Deep Archive
Submit Songs


Online, Radio's Battle for Moxie

What I don't hear when going around the internet to find stations to add to RadioRow.com is "new." Nothing is being presented that breaks the mold of what was, and introduces what will be.

Relative to radio, online, there's not much variation in radio programming. Most every station sounds the same, with only the I.D. being different. The Jazz host may talk slower than the AC host; but when their mouths open, it's usually the same type of wording which falls out.  (More)

Wednesday, July 9, 2014


Indie Artists: "The Times They Are A-Changin'"

There's nothing from yesterday that's going to stabilize or improve how an indie artist makes money. You must invent new.

Nearly every aspect of music has changed over the past 15 years: how indie artists get a gig; the technology to make recordings; publicity; distribution. Most important is the value of music has seen a dramatic drop as the public becomes more accustomed to hearing what it wants, when it wants - usually for free.  (More)

Thursday, June 12, 2014


Male Monday: New Artists for Internet Radio

They come from a new breed of digitally savvy musicians who understand the importance of internet radio in getting their music heard.  (More)

Monday, June 2, 2014


Online Radio Needs PPA Advertising

Now that we have such a wide selection of stations online, this radio industry must avoid offering to clients what its broadcast cousins are failing so miserably at - advertising that doesn't work.

Anyone who believes that writing "compelling" copy is easy, or that it can be done in one draft over twenty minutes, should be removed from the writing process. My average time spent in writing an ad is 3-5 hours; that includes the research and 8-10 rewrites.  (More)

Tuesday, May 27, 2014
"What in a radio ad is most likely to get your attention?"


Internet Radio Better Get With a Program

Nearly all radio-based online outlets operate as a playlist-on-steroids.

The online radio industry added tens of thousands of options, too. Note that we can't really call them "stations" because so few are programmed.  (More)

Thursday, May 15, 2014


Female Friday: New Artists for Internet Radio

"Airplay for Exposure." It's how RRadio Music artists pass their passion on, and how Audio Graphics is helping reshape music distribution in the radio industry.  (More)

Friday, April 25, 2014


New Artists for Internet Radio

"We are changing the way music is distributed in the radio industry: Online radio station programmers only need a click to sample and request a free download of the song.  (More)

Friday, April 4, 2014
More Song Here


Indie Artists Using Email

Email is effective when used with the recipient's experience in mind.

How do you collect email addresses that can be used to send a short message (with a song link) to someone who cares about your music? The simplest, most effective, way is to have a laptop setup at any gig you do.   (More)

Thursday, March 13, 2014


Wasting Time on Facebook

Do yourself a favor; sit through these 9 minutes of facts presented by someone who does know.

The radio industry - online and off - needs to start comprehending that all which it does online needs more thought, effort, and knowledge than what has been given so far.  (More)

Thursday, February 13, 2014

Request Newsletter
2014 - 2013 Deep Archive
Submit Songs


Stand Out in a Radio Industry of Sameness

No longer does a radio station compete against a handful of competitors fighting for a piece of the local market.

What do you hear when isolating a single station online? Paying attention to tempo, construction of IDs or playlist, does your station blend with others or offer a difference that listeners can identify?  (More)

Monday, February 10, 2014


Radio Industry: Target Marijuana Online

Online, the radio industry is in a position to serve medical and recreational marijuana ads by either geo-targeting specific listeners or addressing all.

Let the radio industry discuss this ad nauseum. The online radio industry needs to check with no one.  (More)

Wednesday, February 5, 2014


Indie Artists in a Business World

You don't need anyone to say that music, as a career, is different than it was twenty years ago. I'd bet you don't really care what it was like back then.

My goal is to rewrite how music is distributed, giving artists a shot at being found and online radio stations a chance to (easily) find quality songs.  (More)

Thursday, January 9, 2014


Understand What You Need to Understand

We live at a time when there are numerous items we must be aware of, and understand how they work.

Online there are many things that need in-depth knowledge, but which people attempt with the narrowest of knowledge margins.  (More)

Thursday, January 23, 2014


To Top