Forecasts, Warnings, and Comments

Wednesday, December 24, 2014
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Forecasts, Warnings, and Comments - 5

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
President,
Audio Graphics

440-564-7437

Comments from Ken:

Oct. 4, 2005	Has anyone in the executive suite of a radio group acknowledged that their decision to buy too many stations (at ridiculous prices) was the start of radio's demise? Do they ever discuss how the industry's objectives have changed over the past ten years?
March 23, 2006	Radio serves two clients, the audience and the advertisers. For the first ten years of its existence, online radio has catered to only one of these groups. Unless it finds a way to better serve the advertisers, online radio stations will continue to play lots of music as they die off from not paying their bills.
April 6, 2006	What radio needs to do is ask for help from people who are not tainted with today's radio mindset. But, more important than asking for that help is actually listening to what's being said.
Oct. 3, 2006	Has radio become little more than an audio track? Is "how" it's heard becoming a deciding factor in an advertiser's decision of where to feature their audio ad?
Feb. 5, 2007	At many radio web sites only an email address (or a dreaded form) is listed on the page that explains advertising rates. Why any advertiser would spend money with a company that wants to keep itself hidden, until it can verify the sender of an advertising request, is an answer I'm still failing to come up with.