Forecasts, Warnings, and Comments

Friday, December 26, 2014
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Forecasts, Warnings, and Comments - 6

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
President,
Audio Graphics

440-564-7437

Comments from Ken:

Sept. 21, 2004	Independent online stations aren't making any noise. They are not creating any reason for users to seek them out and stick with them. They don't give publisher of newspapers and magazines anything to write about. They exist in a world that's expanding a few people each day, listeners who are scattered around the world - which is an undesirable group for any but the international advertiser, and they'd rather buy CNN or Fox.
Dec. 8, 2004	As for "Less is More," Clear Channel is correct in that a thirty-second commercial properly constructed is just as effective as a sixty. It's the poor quality of creative that is/has been holding back acceptance of shorter duration commercials.
Feb. 13, 2005	In a day when nearly 75% of the population goes online for details, radio needs to make an adjustment that accepts it as a bullet-point media. It's done that for news, entertainment information, weather, and traffic. Now it's time the industry does the same for commercial loads.
April 18, 2005	There is a whole generation that's attached to its cell phone. Now that we're seeing radio show up on it, watch how quickly listening to radio on your cell phone defines the person whose pocket it's in.
Oct. 30, 2006	This story was birthed in Denver a few weeks ago, after I went into a Radio Shack to see their selection of HD Radios. Being from Cleveland, I haven't had the chance to look at an HD Radio 'cause no local retailer carries them here. Walking into that store in Denver was a letdown; Denver Radio Shacks don't have HD Radios either.