Forecasts, Warnings, and Comments

Saturday, December 27, 2014
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Forecasts, Warnings, and Comments - 7

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
President,
Audio Graphics

440-564-7437

Comments from Ken:

Feb. 13, 2005	In a day when nearly 75% of the population goes online for details, radio needs to make an adjustment that accepts it as a bullet-point media. It's done that for news, entertainment information, weather, and traffic. Now it's time the industry does the same for commercial loads.
July 8, 2005	For those wondering what one looks like, here's a snippet from an old Google algorithm: "PageRank or PR(A) can be calculated using a simple iterative algorithm ... We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))"
Oct. 20, 2005	Another bit of logic on why advertisers are making an increasing move to the internet is reflected in the latest RRadio Network survey of online radio listeners. 7% more persons this year than last reported they will be shopping online this holiday season.
June 27, 2006	...witness how radio, as an industry, is still delivering "what it wants" in an era when the public is demanding what it wants.
Oct. 10, 2006	Mark Cuban knows how to get the most bang from an unproven buck. He showed that by accepting over $3 billion dollars from Yahoo! for Broadcast.com a few years ago. A few days ago, he was asked if Google should buy YouTube. Cuban's response, "They'd be crazy."