Forecasts, Warnings, and Comments

Monday, December 29, 2014
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Forecasts, Warnings, and Comments - 9

Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
President,
Audio Graphics

440-564-7437

Comments from Ken:

Feb. 23, 2006	Radio air talent should be required to interact with listeners via station chat rooms [the emerging social media]. Moreover, this should be an added daily shift of, minimally, 45 minutes.
May 25, 2006	With RRadio Network's recent Survey 36 returns, online advertising has taken the lead; 27.2% of 1,131 respondents claim that it delivers to them the most effective advertising.
Dec. 20, 2007	"For a better summary than I could write [on Performance Royalties], check out Ken Dardis’ post." - Tim Westergren, Pandora You will start this day seeing headlines about how SoundExchange and internet radio have come to an agreement, of sorts. Sounds like the calvary has arrived, doesn't it? But, let's not start popping the champagne corks just yet because there's a little more to this than what's in the headline.
Dec. 23, 2008	No longer is media's responsibility to just deliver an audience. Now it must deliver results too. That's a demand which is coming from advertisers and agencies, and why 2009 will go to whomever provides the tightest set of numbers to back up their claims of media superiority.
Jan. 5, 2009	The act of playing a commercial is only half the equation now. How many people responded to the commercial is starting to be a valuable answer to have. In 2009 it will be even more important as advertisers seek proof that reaching your audience is putting money in their pockets.