(Publisher's Note: The following appeared at Audio Graphics on February 23, 2006.)




Not many words are needed to get this across, though the reaction to it will be filled with many words of expletive quality.

Radio air talent should be required to interact with listeners via station chat rooms [and social media]. Moreover, this should be an added daily shift of, minimally, 45 minutes.

With Instant Messaging [SM] and chat's growth, there is no better way to reach out in a personal way to those in the audience.

Quotes from Ken. Year, 2006: If a radio station would offer it's advertisers the option of also helping them with better search engine positioning, you'd find more local merchants swinging back to radio. Youth and cell phones are inseparable. Is there anyone in the radio industry that doesn't see where this is a problem? Tomorrow's media habits are being formed with cell phones and text messaging taking center stage. ...there's not much evidence to support radio's move into today, if you use "R&R Convention 06" as a measuring stick. It is mind-numbing that the person who's been put in charge of leading the HD Radio revolution is just now recognizing satrad has established connections in Detroit. Advertisers now buy eyeballs or ears easily, and radio is just one part of their selection in reaching the masses. While the radio industry has been keeping its eyes on satellite radio as a major competitor, online radio is being embraced by millions of new listeners.

Have a safe and merry holiday.

Ken Dardis

Receive Newsletter
Search Archive

From the Archive:
Audio Graphics Report - circa 2005

(Download Free)


FREE Executive Summary!
"It's All About the Audience "
The most comprehensive
study about online radio
listeners - available here.
"There's more information
contained here about online
radio, and especially its
listener base, than anywhere
else."
Larry Dorow - MediaPost