Radio Listener Survey

The only continuous survey of radio's online audience... in progress since 2002.

994 online radio listeners responded to Survey 55.
Survey completed: May 21, 2012

Survey 55 Topics: Broadcast/Online Radio Listening Comparison
Listening to "Most" 1 Year from Now
Finding New Music

Publisher's Note: An unusually high number of persons 35+

respond to these online radio surveys. I am acting to increase

lower-end demos.

Respondents are 76.76% male and 21.43% female.

34.27% - 18-44
65.73% - 45-55+

Survey 55 asked:
If you label your TOTAL radio listening, what percentage of time do you spend with broadcast radio? What percentage with radio online?

Comparing response from Survey 55 with that of the same question asked in Survey 38 (December, 2006)

Another question was
"Lately, I've been finding most new music on... "

Have your station serve this Audio Graphics/Borrell Associates survey.

Survey-serving stations share the data, and help internet radio establish a baseline for comparing its value to other media.

We ask 3 questions; after receiving 1,000+ responses, 3 different questions are then displayed.

Each survey is branded to the serving station.

Surveys are branded to the serving station.

See Survey 54

Download the Latest Data

About These Surveys

Audio Graphics started this internet radio listener

survey system in October 2002. It is the only continuous

survey of the internet radio audience and is conducted

in conjunction with leading research firm Borrell Associates.

For more information: Ken Dardis

440-564-7437

Our last Survey 54 question showed the majority of respondents have "5 or more friends" who listen to internet radio.

By this time next year, what do you see yourself listening to most?

Survey 55 Participating Stations:

ARFM
At Work 104
Black Light Radio
Broadcast Net
Chronix Radio
Club One Radio
Comedy 104
Girls Rock Radio
Heart Beat Radio
HotMix 106
Jamz 104
KC Café Internet Radio
KCTunes
KNAC.COM
MRS 90 1/2
NAB Radio

Oldies 104
Pirate Radio oTC
Pop Rock 80s
Prog Palace Radio
Pop Rock 80s
Pure Rock Radio
Radio Row
Radio X Network
Rock 104
SnakeNet Metal Radio
Star 104
Surge Radio
The Band House Live
The Detour
WRPS Radio