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AG News:
Saturday - 7/5/2008
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Radio Needs Testing - But Is It This?
The days of using focus groups to determine if commercials work are drawing to a close. We've reached a stage where advertising needs to be adjusted on the fly to improve response - in the middle of a schedule.
Full Story
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Rope, Radio, and Recycling
Compete in a tug-of-war and you get a sense of the competition between new media and old. In the radio industry, it's important to realize they aren't pulling against each other.
Full Story
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The Google Story That Radio is Failing to Follow
As radio employees buzz over the impending sale of Clear Channel and how RIAA could possibly want to collect "performance royalties" from its lifelong promotional partner, there's been a tug-of-war going on outside the radio industry that should be of great concern to those on the inside.
Full Story
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The Internet and Its Numbers
Hopes are high that the radio industry will make a successful transition to the internet. With most conversations today being about the potential, this is a good time to bring up a couple of internet-related topics that don't get much attention.
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Internet Radio Fight Continues with SoundExchange
Like the record industry, SoundExchange can be rightfully charged with carefully selecting the positioning of its statements to bad-mouth the competition (as the RIAA did with college students) while it spouts misstatements that are not researched by reporting publications.
Full Story
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Ken Dardis
Publishing Audio Graphics
Online Since January 1997
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Judge Protects YouTube’s Source Code, Throws Users To The Wolves
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...litigation has now officially spilled over to users with a court order requiring Google to turn over massive amounts of user data to Viacom.
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TechCrunch
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Net Generation Driving Growth In The Global Entertainment & Media Industry
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Although digital and mobile distribution comprised only 5% of global E&M spending in 2007, these revenues will account for 24% of all growth throughout the industry during the next five years.
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MediaPost
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NBC Universal to issue show-specific stream data |
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NBC would become the first television network to make online program-specific streaming data from such shows as "Heroes" and "The Office" available to advertisers... |
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MarketWatch
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A-B Slashes Radio Spending
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One of the marketing industry's biggest proponents of radio advertising, Anheuser-Busch, is significantly slashing spending in the medium for the second half of this year...
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Advertising Age
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Internet Ad Spending to Overtake Radio in 2008, Publicis Says
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Internet ad spending will overtake magazines in 2010...
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Bloomberg.com
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